首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
18
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (15)
选项
A、other than
B、more than
C、rather than
D、better than
答案
C
解析
此处比较两种不同的宣传方式,ratherthan意为“而不”,表比较,故正确。other than“除了”相当于except,常用在否定词后面;morethan“极其;不只是”;better than非固定词组。
转载请注明原文地址:https://tihaiku.com/zcyy/3174982.html
相关试题推荐
HowmanycompaniesarepresentingproductsintheConsumerElectronicsShow?[or
Wecanlearnfromtheresultofthepollthatcustomersspend[br][originaltex
Wecanlearnfromtheresultofthepollthatcustomersspend[br][originaltex
Thebrownthrasherisnotaparticularlylargeorstrongbird,______equipped
Theyhaveto______productionforlackofrawmaterials.A、cutacrossB、cutinC
Scientificresearchresultscannowbequickly______tofactoryproduction.(2002年
Theyweren’taparticularlygoodteam,buttheyrefusedtogiveinand______defe
WhatisNOTtherealfunctionofMicrosoft’sleadingproductWindows?[br][ori
WhatisNOTtherealfunctionofMicrosoft’sleadingproductWindows?[originalt
Paperproducedeveryyearisfourtimes______theweightoftheworld’sproductio
随机试题
Wewereall______(astonishment)bythenewsthatMichaelhadkilledawoman.as
Careyhadretiredasusualafterdinnerforalittle______inthedrawing-room,
[originaltext]W:Peterhasbeenworkingfivepart-time.jobssincehestartedc
手三阳经与足三阳经交接在A.四肢部 B.肩胛部 C.头面部 D.胸
根据《民法典》规定,特别法人包括( )。A.国家机关 B.捐助法人 C.居民
患者女性,26岁,反复咳嗽2年,气促半年,近2月反复发热,继而出现面部红斑,双手
修建性详细规划中建设条件分析不包括()。A.分析区域人口分布,对市民生活习惯
进出保税区的货物不需办理报检手续。()
下列属于铁路运输适用范围的是()。A:鲜活的货物运输 B:流体货物 C:高附
单元属性设置的数据类型有数值型、字符型和表样。()
最新回复
(
0
)