首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
42
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (20)
选项
A、relief
B、surprise
C、help
D、success
答案
C
解析
更明显地显示单价,也就是更直观,因此应该是对销售更有帮助,因此help正确。relief“减轻”没有上下文依据;而标明单价将带来sur-prise“惊喜”或success“成功”,都有点言过了。
转载请注明原文地址:https://tihaiku.com/zcyy/3174987.html
相关试题推荐
HowmanycompaniesarepresentingproductsintheConsumerElectronicsShow?[br
HowmanycompaniesarepresentingproductsintheConsumerElectronicsShow?[or
Thebrownthrasherisnotaparticularlylargeorstrongbird,______equipped
Greaterefforttoincreasefoodproductionmustbemadeifwe______meetaninc
Theyhaveto______productionforlackofrawmaterials.A、cutacrossB、cutinC
Wewouldliketo______ourcustomersofthebestpossibleservice.A、assureB、ensu
Therecentsuccessoftheirmajorproducthas______thefirm’spositioninthism
WhatisNOTtherealfunctionofMicrosoft’sleadingproductWindows?[br][ori
WhatisNOTtherealfunctionofMicrosoft’sleadingproductWindows?[originalt
Despitetechnicalprogress,somefoodproductionisstillcompletely______onwea
随机试题
HealthCareandEpidemicsEveryonesuffersfromdiseasea
Thereisvirtuallynolimittohowonecanservecommunityinterests,froms
[originaltext]W:Whatsortofhoursdoyouwork,Steve?M:Well,Ihavetowork
下列关于可靠性的表述正确的是()。 A.产品功能越多越可靠 B.产品维修越
(2018年真题)下列关于商业银行业务的表述,正确的是()。A.商业银行可
A.调冲任 B.祛风湿 C.托疮毒 D.安胎 E.润肠通便锁阳除补肾阳、
( )承保各种类型的客机、货机、客货两用机以及从事各种专业用途的飞机。A.飞机
(2017年真题)2017年1月1日,某企业开始自行研究开发一套软件,研究阶
容积泵中,往复泵除了包括活塞泵外,还包括()A.隔膜泵 B.螺杆泵 C.罗
最新回复
(
0
)