首页
登录
职称英语
Consumers are creatures of habit: they buy the same products time and ti
Consumers are creatures of habit: they buy the same products time and ti
游客
2023-10-12
61
管理
问题
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can【D1】___________ they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge【D2】___________ in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two 【D3】___________types of thinking.On the one hand, there’ s "heuristic processing" , which involves very shallow thought and is based on very simple rules: 1) buy what you recognize, 2) choose what you did last time, or 3) choose what a 【D4】___________ suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, "systematic processing" involves much 【D5】___________of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort. [br] 【D1】
Consumers are creatures of habit:they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge amounts of money in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two fundamental types of thinking.On the one hand, there’s “heuristic processing”, which involves very shallow thought and is based on very simple rules:1) buy what you recognize, 2) choose what you did last time, or 3) choose what a trusted source suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, “systematic processing” involves much deeper levels of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
选项
答案
register a brand
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3091970.html
相关试题推荐
Theinvestigationintothefoodsafetyincidentoverdairyproductstaintedwith
Consumersarecreaturesofhabit:theybuythesameproductstimeandti
Consumersarecreaturesofhabit:theybuythesameproductstimeandti
Itisthesepoisonousproducts______cancausethesymptomsoftheflu,suchas
Manyfirmsgiveawaysmallquantitiesoftheirproductsas______sothatpeoplec
Forthispart,youareallowed30minutestowriteaLettertotheConsumers’As
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
Onhearingthegoodnewsthatournewproductssoldwellinthemarket,weallg
随机试题
[originaltext]M:Theticketstotonight’sshowingare$5foradultsandhalfth
Enteringthereadingroomofthelibrary,______readingthere,preparingforth
Isittrue______thesnowstops,itwillbeashotasinthesummerhere?A、whenB
如何理解“为人民服务”这一社会主义职业道德基本原则?
A.5.00 B.6.00 C.9.00 D.11.00
某高处作业区情况如图所示,则关于该作业区高处作业情况说法正确的是()。 A.作
教学辛弃疾《南乡子?登京口北固亭有怀》,教师引导学生梳理表现怀古之情的诗词,下列
患儿,1岁3个月,突发高热4天,神智正常,现热已退,肌肤出现玫瑰色丘疹,皮疹始发
A.中性粒细胞碱性磷酸酶(NAP)积分值常为"0"B.中性粒细胞碱性磷酸酶(NA
A.B B.O C.W D.S
最新回复
(
0
)