首页
登录
职称英语
Consumers are creatures of habit: they buy the same products time and ti
Consumers are creatures of habit: they buy the same products time and ti
游客
2023-10-12
34
管理
问题
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can【D1】___________ they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge【D2】___________ in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two 【D3】___________types of thinking.On the one hand, there’ s "heuristic processing" , which involves very shallow thought and is based on very simple rules: 1) buy what you recognize, 2) choose what you did last time, or 3) choose what a 【D4】___________ suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, "systematic processing" involves much 【D5】___________of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort. [br] 【D3】
Consumers are creatures of habit:they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge amounts of money in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two fundamental types of thinking.On the one hand, there’s “heuristic processing”, which involves very shallow thought and is based on very simple rules:1) buy what you recognize, 2) choose what you did last time, or 3) choose what a trusted source suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, “systematic processing” involves much deeper levels of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
选项
答案
fundamental
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3091972.html
相关试题推荐
John:Whatplasticproductsdoyouhaveinmindthatareeasytorecycle?Tom:S
对年轻消费者而言,来自同龄人的压力通常比任何程度的政府干涉影响更大。(haveimpacton)Withyoungconsumers,peerpres
Consumersarecreaturesofhabit:theybuythesameproductstimeandti
Itisthesepoisonousproducts______cancausethesymptomsoftheflu,suchas
Forthispart,youareallowed30minutestowriteaLettertotheConsumers’As
Yourproducts’goodqualityandlowpricesmakeagreatimpressiononus.你们产品的优
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
TheLightIndustrialProductsImport&ExportCorporationStaffordStreetWolver
Onhearingthegoodnewsthatournewproductssoldwellinthemarket,weallg
A—after-saleservicesB—copyrightpiracyC—unfinishedproducts
随机试题
ASports体育运动Manyanimalsengageinplay,butho
InChina,over84percentofemployerschosetogiveyear-endbonuses(奖
Accordingtothepassage,asurveyaboutbutterfliesiscarriedonby______.[or
TodayIwanttohelpyouwithastudyreadingmethodknownasSQ3R.Thelett
试述矩阵组织形式的主要特点。
()实现了我国太阳探测零的突破,标志着我国太空探测正式步入“探日”时代。A
下列不属于证券产品选择目标的是()。A.取得收益 B.提高风险 C.本金保
硫酸镁发挥导泻、利胆作用时应采用的给药途径是A.po. B.iv. C.外用
要获得任一种色调的混合色光,需要单色仪的台数至少是A.2台 B.3台 C.4
根据继承法规定,继承人所为的下列行为中,可导致其丧失继承权的有A.故意杀害被继承
最新回复
(
0
)