首页
登录
职称英语
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
游客
2023-08-12
112
管理
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations.[23]McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China. Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、They have broken $100.
B、They kept falling for 103 months.
C、They were up over 63%.
D、They were up 8.1% every year.
答案
C
解析
麦当劳的股价在过去三年内上涨了63%,C项的表述与此一致,是正确答案。A项“已过了100美元大关”与事实不符,该公司现在估价是98.48美元,分析家预测很快将会突破100美元。B项“连续103个月下跌”与事实不符。D项数据错误,其中的8.1%是麦当劳在亚太地区、中东和非洲上个月的销量增长。
转载请注明原文地址:https://tihaiku.com/zcyy/2919420.html
相关试题推荐
[originaltext]InAmerica,driver’seducationispartoftheregularhighsc
[originaltext]InAmerica,driver’seducationispartoftheregularhighsc
[originaltext]InAmerica,driver’seducationispartoftheregularhighsc
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]ThenumberofspeakersofEnglishinShakespeare’stimeises
[originaltext]ThenumberofspeakersofEnglishinShakespeare’stimeises
[originaltext]Listeningisoneofthefirstthingswelearntodoandoneo
随机试题
[originaltext]M:Hey,Christine,rememberhowwewerecomplainingthatwewante
MostpeoplethinkoflionsasstrictlyAfricanbeasts,butonlybecausethe
长期以来,科学与艺术之间的关系一直是剃头担子一头热:科学热恋着艺术,艺术却拒科学于千里之外。许多大科学家一生钟爱艺术,且懂艺术,从中汲取养料,
A.supplementedB.directC.expectationD.latter
所谓的图书馆工作标准化,就是对图书馆业务工作的技术方法及设备等实行统一的原则和规
在磁盘上存储数据的排列方式会影响I/O服务的总时间。假设每磁道划分成10
纳税人、扣缴义务人及纳税担保人对税务行政复议范围中()行为不服的,可以向复议机
下列属于直接税的有()。 Ⅰ.消费税 Ⅱ.所得税 Ⅲ.财产税 Ⅳ.营
饮片呈不规则的段,茎略呈方柱形,节略膨大,气微,味极苦的是A.薄荷 B.广藿香
描述抽样误差大小的指标是A.算术均数 B.标准误 C.标准差 D.中位数
最新回复
(
0
)