首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-12
58
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2919796.html
相关试题推荐
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
随机试题
Thetranslatormusthaveanexcellent,up-to-dateknowledgeofhissourcelan
Themalelion’smaneconsistsofhairofvaryinglengthandcolor,covering,
TherelationshipbetweenlanguagelearningstrategypreferencesandEnglish
[originaltext]M:Wouldyoulikethevegetablesorthefish?Theyalltastegood
1.题目:计算机病毒及防御 2.内容: 1.什么是计算机病毒 我们把
A.三相短路 B.两相短路 C.两相短路接地 D.单相接地短路
存在交往困难的儿童分两种:______、______。
呈扁圆形或扁椭圆形,表面紫红色或紫褐色,一面较平坦,中央有一条隆起的线纹,另一面
根据上表,下列说法不正确的是:() A.沼泽湿地面积占水资源一级分区主要湿
患者男,30岁,因外伤导致右侧上颌中切牙和侧切牙冠折断,经完善根管治疗及桩核修复
最新回复
(
0
)