首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-12
57
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥角绿色革命运动,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/2919795.html
相关试题推荐
[originaltext]Ifyouweretovisiteducation,asanalien,andsay"What’s
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
随机试题
[originaltext]W:WelcometoourprogramTechnology&Innovations.First,please
Thereceptionwasattendedby_______membersofthecitycouncil.A、excellentB、c
【S1】[br]【S6】C在选项中M和C项均为动词被动时态,从语法角度讲都是对的。replace“替代”,rearrange“重新安排”,相比较replac
下列史实中最早体现中国共产党决定用革命的武装反抗******武装的策略精神的是(
A.500~650ml/分 B.500~700ml C.3600ml/小时
道路雨期施工基本要求有()等。A、以预防为主,掌握主动权 B、按常规安排工
(共用题干)患者男,25岁。因突然畏寒、高热伴右胸部疼痛1天入院。查体T39.2
关于新生儿窒息的抢救措施,不正确的是A.保暖 B.清理呼吸道 C.氧气吸入
某六层办公楼建筑高度为24m,下列关于建筑中疏散门的做法中,正确的有()。A
(2020年真题)长期服用糖皮质激素的患者宜多食用的是A.绿叶蔬菜 B.咖啡
最新回复
(
0
)