首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2023-07-05
21
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream. [br] What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
细节题。短文第二段指出Consumers grew wary of environmental appeals,andadvertisers reacted by reducing its emphasis.由此可推断出这种广告商一直过分强调绿色广告,消费者开始厌烦,并对此变得小心谨慎。故选项D正确。
转载请注明原文地址:https://tihaiku.com/zcyy/2810834.html
相关试题推荐
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
随机试题
Acoeducational(男女合校的)schoolOfferschildrennothinglessthanatruevers
外部效度
各力作用线在同一平面内,且力的作用线都汇交于一点的力系称()力系。A.空间汇交
为使围护结构不受潮,下列哪一项做法是错误的?()A.增大冷凝计算界面内侧材料
女性,62岁,既往有外阴色素减退性疾病史,近期外阴瘙痒症状明显加重且伴有疼痛。查
结核菌素试验阳性的意义是A.阴性反应可以除外肺结核 B.阳性表明目前有结核菌感
下列关于远期合约缺点的说法,错误的是()。A.不利于市场信息的披露 B.灵活
某房地产在用比较法估价时得出三个比准价格:820元/㎡、850元/㎡、900元/
属于通用消防设施中灭火器一般缺陷的是()(A)锈蚀严重,表面产生凹坑(B)明
假定一项投资的年利率为20%,每半年计息一次,则有效年利率为()。(答案取近似
最新回复
(
0
)