首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2023-07-05
56
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream. [br] Which of the following state takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
短文指出According to the state’s court.“California seeks…with minimalenvironmental attributes.”.随后Texas,Massachusetts,Minnesota,Tennessee,Connecticut,and Washington也争相效仿。所以可知California takes the lead in…environmentalattributes.故选项C正确。
转载请注明原文地址:https://tihaiku.com/zcyy/2810837.html
相关试题推荐
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
随机试题
他没有留下地址就匆匆忙忙地走了。Hehurriedaway,withoutleavinghisaddress.
Whatdopeopleusuallypostonsocialmedia? Well,there’snothingtheywouldn’
Hecametothiscountryforpromotingfriendship______formakingmoney.A、othert
热带肺嗜酸性粒细胞增多症是指A.蛔蚴移行至肺脏所引起 B.钩蚴移行至肺脏而引起
下列砂浆中,不能采用湿拌方式生产的是( )A.抹灰砂浆 B.地面砂浆 C.特
信用衍生产品是用来转移/对冲信用风险的金融工具,商业银行经常用到的信用衍生产品包
莱菔子的现代应用A.动脉粥样硬化B.便秘C.上消化道出血D.脑血栓E.溃疡性结肠
在ABC分析法中,B类问题的特点是项目数量一般,发生次数也相对少一点,约占投诉总
下列权利中,著作权人可以转让的是( )。A.署名权 B.发行权 C.修改权
我国最大的个人征信数据库为( )。A.中华人民共和国财政部建立的个人征信系统
最新回复
(
0
)