首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2023-07-05
66
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream. [br] What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies madefalse claims and exploited the movement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://tihaiku.com/zcyy/2810833.html
相关试题推荐
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Overthepastdecade,theenvironmentalmovementhasexplodedontothemind
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcent
随机试题
Byeducation,Imeantheinfluenceoftheenvironmentupontheindividualto
StevenP.Jobs,thevisionary(有远见的)co-founderofApplewhohelpedusherint
[originaltext]ApilotfromVirginiaremovedhisson’sloosetoothusingahelic
突然昏倒,不省人事,醒后对发作情况不知,并反复发作者多为何病A.痫病 B.郁证
某消防工程施工单位对已安装的消防水泵进行调试,水泵的额定流量为30L/s,扬程为
目前我国邮政管制机构包括国家邮政局、省(自治区、直辖市)邮政管理局和()。A.邮
甲、乙的房屋租赁合同期限为2017年10月1日至2018年9月30日,约定租赁期
A.羊奶 B.全脂奶粉 C.母乳 D.牛奶 E.酸牛奶叶酸、维生素B含量
某工程的混凝土结构出现较深裂缝,但经分析判定其不影响结构的安全和使用,正确的处理
依据《行政处罚法》的规定,下列有关行政处罚适用的表述,正确的有()。A.行政处
最新回复
(
0
)