首页
登录
职称英语
[originaltext]W: The market is becoming really more and more competitive.M: Ex
[originaltext]W: The market is becoming really more and more competitive.M: Ex
游客
2023-06-26
39
管理
问题
W: The market is becoming really more and more competitive.
M: Exactly. So we must know how things stand with us and do something to keep our lead.
W: We’d better look at the strengths, weaknesses, opportunities and threats we have. First, it is obvious that our main competitive advantage is our range of products. (12)Our software packages are perceived as the most user-friendly ones on the market, requiring much less training than those of our competitors and representing better value for money. So all in all, we have got an excellent product.
M: I think our strength also lies in another thing, which is our staff.
W: You mean. . .
M: I mean the after-sales side.
W: Yeah, our after-sales team is faster, more qualified and more efficient.
M: How do you analyze our weaknesses?
W: (13)I think our problem is that we have a strong product but we haven’t achieved the sort of market penetration we should have.
M: That’s because our marketing isn’t so effective as our competitors’. (13) We’ve relied too heavily on product quality, not enough on promotion.
W: I agree. (14)So from now on, we have to put more efforts into our advertising. And we actually have the opportunity to dominate the small business user market but we are clearly not taking it.
M: We should take effective measures to dominate the market. (15)Look at Collin company. It has got a more impressive dealer network and its promotion is more sophisticated than ours.
W: So, we still have a tough job to do.
12. What is one advantage of the speakers’ company?
13. What disadvantage is the speakers’ company faced with?
14. What will the speakers’ company put more efforts into?
15. What does the man think of Collin company?
选项
A、It doesn’t have any cooperation with other companies.
B、It has limited kinds of software products.
C、The after-sales team isn’t effective and qualified.
D、It doesn’t adopt an appropriate marketing strategy.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2783316.html
相关试题推荐
[originaltext](22)Eatingwithaforkinsteadofaspooncanhelpyoulose
[originaltext]China’sSupremePeople’sCourt(SPC)onWednesdayapprovedth
[originaltext]China’sSupremePeople’sCourt(SPC)onWednesdayapprovedth
[originaltext]Inthe1970s,atypicalChinesestudentintheU.S.wasther
[originaltext]Inthe1970s,atypicalChinesestudentintheU.S.wasther
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]M:So,youareprettyintunewithglobalwarming.(15)Youarep
[originaltext]TheGermanchancellorAngelaMerkelhascondemnedaspoignant
随机试题
下列不属于个人歧视的是( )。A.雇主歧视 B.客户歧视 C.员工歧视
关于串联和并联环节的等效传递函数,正确的是( )。A.串联环节的等效传递函数
土地使用期限审核是指土地权利人以出让或转让方式取得的国有土地使用权的,其使用期限
在网络管理中,使用displayportvlan命令可查看交换机的( )信息,
一般骨髓象检查计数()有核细胞A.400 B.300 C.200
可促进醛固酮分泌的因素是A.血管紧张素Ⅱ增多 B. C. D.血量增多
简述学前儿童判断发展的趋势。
某公司拖欠2019年度增值税42万元,催缴无效,经县级税务局局长批准,2020年
(2012年真题)下列有关期后事项审计的说法中,正确的有( )。A.期后事项是
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)