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In this part of the test, you are given a discussion topic. You have 30 seco
In this part of the test, you are given a discussion topic. You have 30 seco
游客
2025-06-03
12
管理
问题
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic
For two candidates
Conducting an Effective Performance Appraisal
Your company is going to evaluate the performance of sales representatives. You have been asked to make recommendations on how to make the performance appraisal effective.
Discuss and decide together:
• who would be chosen to evaluate the performance of sales representatives
• what should be evaluated and why.
For three candidates
Conducting an Effective Performance Appraisal
Your company is going to evaluate the performance of sales representatives. You have been asked to make recommendations on how to make the performance appraisal effective.
Discuss and decide together:
• who would be chosen to evaluate the performance of sales reDresentatives
• what should be evaluated and why
• what is the result if the same criteria are applied to all sales representatives.
选项
答案
A: You see, our company is going to evaluate the performance of sales representatives. To make the performance appraisal effective, the choice of raters is crucial.
B: Yes, that’s important. In my opinion, external customers are in a good position to evaluate sales representatives and can observe much sale-related behaviour.
A: Besides, if sales representatives’ performance review includes customer’s survey data, the customers tend to be more satisfied, and the business performance tends to be better.
B: That’s for sure.
A: Undoubtedly customers are one of the appraisers. But have you ever hit upon such an idea, the combination of various raters? For example, if customer appraisal is used along with self-appraisal, the performance appraisal will surely be more objective and beneficial.
B: Definitely, since self-appraisal gets the individual involved in the review process. So when setting a future performance goal, it will be more acceptable and fair for both manager and the sales representatives to establish it jointly.
A: In fact, jobs are multifaceted and different eyes see different aspects. To make evaluation effective and accurate, we’d better get input from as various angles as possible, such as supervisors, peers, customers and the like.
B: I coulch’t agree more. As to what should evaluate, I tend to evaluate sales representative’s accomplishments. Since evaluating a salesperson on the basis of their sale volume involves less subjectivity and therefore may be less open to bias. Besides results appraisal can directly align the employees’ goal with the organisational goal.
A: It may be a good idea. But if the same criteria apply to sales representatives who have extremely bad market, it would be unfair to hold these employees accountable for results caused by external factors. There are sometimes circumstances beyond control.
B: Yes, that’s why we need to consider the role of market when establishing different fair criteria.
解析
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