首页
登录
职称英语
How to write a tourism marketing plan 1 A tourism marketing plan helps
How to write a tourism marketing plan 1 A tourism marketing plan helps
游客
2025-06-02
12
管理
问题
How to write a tourism marketing plan
1 A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
2 ______about the travelers of your area is necessary for an effective plan.
3 First, you should set your______.
4 Your marketing goals should be far-ranging so that they can be accomplished through______.
5 SWOT is short for______, ______, ______and Threats.
6 Strengths and weaknesses are that could have an impact on your market position.
7 Opportunities and threats are external forces that influence your______.
8 Thirdly, create a community or______.
9 Make______of the features your area offers including food and accommodation, etc.
10 Fourthly, recognise your______.
11 Ask for______information such as gender, age, income and home town.
12 Finally, set marketing objectives for each______. [br]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWQT stands for Strengths, Weaknesses,Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent extemal forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
选项
答案
A MASTER LIST
解析
该题中表示“做一个你的地区所提供的食宿等的……”,关键句中则用“lodging, restaurants…”取而代之,意义未变,故所填之词应是a master list。
转载请注明原文地址:https://tihaiku.com/zcyy/4100779.html
相关试题推荐
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Whatchangehasbeenmadeinthemarketingarrangement?A、Anewconsultancyhasb
YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketinghea
YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketinghea
YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketinghea
随机试题
ComingSoon:theNextGreatFluFpidemicThevirusfirstcameto
Theconditionsofartshouldbesimple.Agreatdealmoredependsuponthehe
吴文英是()。A.《梦窗词》的作者 B.在南宋词坛与辛弃疾、姜夔鼎足而三的作
细菌约占粪便干重的多少A.1/3B.1/2C.1/4D.2/3E.1/5
在分娩过程中,会阴切开的最佳时机是A.胎头拨露 B.胎头着冠 C.子宫收缩最
()负责对一类变电站进行检查与考核,对二、三、四类变电站进行抽查。(A)省公
在教学中讲授“果实”的概念时,既选可食的果实,又选不可食的果实(如棉籽等),这样
( )是由美国心理学家乔治?凯利研究出来的一种方法,是他的个性形成理论的一部分
根据我国《反倾销条例》规定,倾销进口产品的出口经营者在反倾销调查期间,可向商务部
(2019年真题)根据《建设项目环境风险评价技术导则》(J169—2018),环
最新回复
(
0
)