首页
登录
职称英语
How to write a tourism marketing plan 1 A tourism marketing plan helps
How to write a tourism marketing plan 1 A tourism marketing plan helps
游客
2025-06-02
2
管理
问题
How to write a tourism marketing plan
1 A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
2 ______about the travelers of your area is necessary for an effective plan.
3 First, you should set your______.
4 Your marketing goals should be far-ranging so that they can be accomplished through______.
5 SWOT is short for______, ______, ______and Threats.
6 Strengths and weaknesses are that could have an impact on your market position.
7 Opportunities and threats are external forces that influence your______.
8 Thirdly, create a community or______.
9 Make______of the features your area offers including food and accommodation, etc.
10 Fourthly, recognise your______.
11 Ask for______information such as gender, age, income and home town.
12 Finally, set marketing objectives for each______. [br]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWQT stands for Strengths, Weaknesses,Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent extemal forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
选项
答案
SPECIFIC INFORMATION
解析
此题所提供的信息以及其中an effective plan这几个词,替代了关键句中的a successful plan,据此可知应填之词。
转载请注明原文地址:https://tihaiku.com/zcyy/4100772.html
相关试题推荐
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
Howtowriteatourismmarketingplan1Atourismmarketingplanhelps
YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketinghea
随机试题
WhydosomanyAmericansdistrustwhattheyreadintheirnewspapers?TheAm
StudyStylesYouknowwhetheryou’reamorning
______thesameopportunity,heissuretosucceed.A、GivingB、TogiveC、GivenD、
[originaltext]W:Jim,Icanseethatyousimplycouldn’tgiveupsmoking.M:No
[originaltext]IfyouplantoremainintheUnitedStatesforanylengthof
下列有关木材的叙述中,正确的是( )。A.水曲柳属针叶木材 B.木材使用前需
下列保险费不得在所得税前扣除的是()。A.企业参加的财产保险 B.为投资
项目经理部对竣工工程成本核算的目的是()。A.考核项目管理绩效 B.寻
甲亢术前加服碘剂的主要目的是( )。A.减少甲状腺素释放 B.减少甲状腺血供
建设法的主体由()构成。A.法律、行政法规、部门规章、地方规章 B.建设法律、
最新回复
(
0
)