首页
登录
职称英语
Women are happy to wander aimlessly through a sea of clothing and accessory c
Women are happy to wander aimlessly through a sea of clothing and accessory c
游客
2025-03-26
20
管理
问题
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new Wharton research.
In a study, researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to stress usefulness over beauty or other considerations by responding to such aspects of the experience as the availability of parking, whether the item they came for is in stock, and the length of the checkout line. "Women tend to be more invested in the shopping experience on many dimensions, " says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out." As one female shopper between the ages of 18 and 35 told the researchers "I love shopping. I love shopping even when I have a deadline. I just love shopping." Compare that to this response from a male in the same age group who described how men approach retailing: "We’re going to this store and we buy it and we leave because we want to do something else."
Price says women’s role as caregiver persists even as women’s professional responsibilities mount. He speculates that this responsibility contributes to women’s more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men’s interest in shopping has atrophied. According to Wharton marketing professor Setphen J. Hock, shopping behavior mirrors gender differences throughout many aspects of life. "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It’s a job to get done, " he says, adding that the data has implications for retailers interested in developing a more segmented approach to build and maintain loyalty among male and female customers.
So it can be concluded that when it comes to shopping, men are from Mars, women are from Venus. [br] The differences between men and women in shopping can be summarized as______.
选项
A、men buy, women shop
B、women buy, men shop
C、women buy, men wait
D、men shop, women walk
答案
A
解析
“men buy, women shop”的含义是“男性购物,女性逛街”。
转载请注明原文地址:https://tihaiku.com/zcyy/4013365.html
相关试题推荐
Noteverybreakthroughsoundslikerocketscience.Simplebutnovelideascan
Noteverybreakthroughsoundslikerocketscience.Simplebutnovelideascan
Womenarehappytowanderaimlesslythroughaseaofclothingandaccessoryc
Womenarehappytowanderaimlesslythroughaseaofclothingandaccessoryc
Womenarehappytowanderaimlesslythroughaseaofclothingandaccessoryc
Womenarehappytowanderaimlesslythroughaseaofclothingandaccessoryc
Pricesoffoodandclothingandalmosteverythingelseinthecountryhavestead
【B1】[br]【B5】A、throughB、throughoutC、overD、onB本题要求填入确切的介词,与后面的thescientific
Whilefashionisthoughtofusuallyinrelationtoclothing,itisimportant
SpeakerA:I’vejustbeenreadingthroughyourlastproject.SpeakerB:Ihopey
随机试题
【B1】[br]【B9】long→longer本题考查逻辑关系。纵观上下文,这里讲的是在施以薰衣草香味以后,人们的逗留时间比以前长了,是为了对比而作的实验,
Howshouldaparentwithstrongpoliticalopinionstalktotheirchildabou
Brain-trainingsoftwaremaybeawasteoftime.Peoplewhoplayed"mind-boos
[originaltext]Whydidthemothersaythatshewouldn’tgivehimanythingtoeat
将俄国1805—1820年的历史过程记录下来的著名作品是()A.《人间喜剧》
台湾某著名音乐人士近日用“喂鸡”比喻当下音乐市场中唱片公司的做法,他说:“原本一
()是企业培训体系的三个子体系。A.培训管理体系 B.培训管理系统 C.培训
简述土耳其帝国的政治制度及其特点。
红斑的病理变化不包括A.上皮萎缩 B.原位癌 C.早期浸润癌 D.上皮异常
某农药动物实验的最大无作用剂量为10mg/(kg·bw),人和动物的种间差异为1
最新回复
(
0
)