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  3. Women are happy to wander aimlessly through a sea of clothing and accessory c

Women are happy to wander aimlessly through a sea of clothing and accessory c

游客2025-03-26  8
问题    Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new Wharton research.
   In a study, researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to stress usefulness over beauty or other considerations by responding to such aspects of the experience as the availability of parking, whether the item they came for is in stock, and the length of the checkout line. "Women tend to be more invested in the shopping experience on many dimensions, " says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out." As one female shopper between the ages of 18 and 35 told the researchers "I love shopping. I love shopping even when I have a deadline. I just love shopping." Compare that to this response from a male in the same age group who described how men approach retailing: "We’re going to this store and we buy it and we leave because we want to do something else."
   Price says women’s role as caregiver persists even as women’s professional responsibilities mount. He speculates that this responsibility contributes to women’s more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men’s interest in shopping has atrophied. According to Wharton marketing professor Setphen J. Hock, shopping behavior mirrors gender differences throughout many aspects of life. "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It’s a job to get done, " he says, adding that the data has implications for retailers interested in developing a more segmented approach to build and maintain loyalty among male and female customers.
   So it can be concluded that when it comes to shopping, men are from Mars, women are from Venus. [br] Paragraph Three is concerned with______.
选项 A、the reason behind the difference in shopping
B、the responsibilities facing any woman now
C、the disloyalty between men and women
D、men’s dependence on women for shopping
答案 A
解析 第三段分析男女在购物习惯上差异的原因。妇女要照顾家人，家庭主妇的责任很大，所以重视购物，而且期望值很高。从心理上讲，女性把购物看作是人与人之间的交往，而男性把购物看作是一种手段。
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