首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2025-01-22
8
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C15】
选项
A、as
B、like
C、than
D、far
答案
A
解析
语境搭配。根据句意,这里可以使用appear to be或appear as。因为只能填一个词,则用as。
转载请注明原文地址:https://tihaiku.com/zcyy/3924168.html
相关试题推荐
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Researchersallovertheworldhavebeenseekingfordetermininghowearlyinfan
随机试题
[originaltext]InAmericatoday,lotsofpeoplearegettingtattoos—especial
F此处需填入动词分词,作句子的伴随状语。该句提到,失眠和头痛等和压力相关的疾病往往随着下岗而来,甚至找到了新工作后……。由even的递进关系可知lingerin
RobotCarstoDoBattleinDesertRaceWhen15competitorslin
关于投资债券的风险,下列说法不正确的是()。A.即使债券发行人未真正地违约,债
治疗温热病壮热、神昏谵语、发斑、痉挛抽搐,宜选用()。A.天麻B.羚羊角(代)
我国建立天文大地网的主要方法是()A.三角测量法 B.GPS
共用题干 1999牟张某在某市开设了三家名称各异的房地产经纪门店,到2002年
赵女士由于意外落下残疾,没有了收入,老公不但不好好照顾,还和别的女人租住到一起。
关于行政处罚的适用的说法,正确的有( )。A.对当事人的同一个违法行为,不得给
(2016年真题)水闸混凝土工程施工的原则包括( )。 A.先深后浅 B
最新回复
(
0
)