首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2025-01-22
8
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C1】
选项
A、among
B、between
C、from
D、through
答案
B
解析
习惯搭配。distinguish between分辨、区分。between后原文中有and一词,正好与between搭配。
转载请注明原文地址:https://tihaiku.com/zcyy/3924154.html
相关试题推荐
Toreplicatethatsituation,theresearcherspropeltheirvesseldirectlyintoo
Studentstodayareconsumersofthelatesttechnologygadgetsandsocialmedium
Manyconsumeritemsarebeingredesignedaccordingtothenewstandardwhowill
Internetaccessandmobilepenetrationmakesiteasyforconsumerstoenjoymovi
TheEnglishschool,whichtakesrationalismasabase,synthesizesthreeinterna
Whenbuyingclothes,consumersusuallyconsiderhowmuchtheitemcosts,howgoo
AseriesofstudiesintheJournalofConsumerResearchexploredobservers’reac
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
随机试题
Themostimportantpartofanytherapyis______(不在于你领悟到什么或谈论什么,而在于你做了什么).notw
Youshouldspendabout20minutesonQuestions14-26whicharebasedonReading
MyPCisoutoforder,theexperimenthastobeputoff.A、beingB、wasC、beD、has
考虑到自重影响,现浇钢筋混凝土梁、板结构应按设计要求起拱的目的是:()A.提
服务产品质量难以界定的原因是()。A.服务产品可以从实体上被感知 B.顾
判定一份评估报告是否提供了必要的信息,其标准是()。A.要看评估报告使用人在阅
Thechangeinthatvillagewasmiraculou
内毒素的主要成分是A.磷脂B.脂多糖C.蛋白质D.胶原E.无机盐类
关于城市设计和控制性详细规划的表述,下列哪些项是不准确的?()(2010年
(2016年真题)关于电缆排管敷设要求的说法,正确的是()。A.排管孔径应不小
最新回复
(
0
)