首页
登录
职称英语
Ricci’s "Operation Columbus" Ricci, 45, is now stri
Ricci’s "Operation Columbus" Ricci, 45, is now stri
游客
2024-12-14
16
管理
问题
Ricci’s "Operation Columbus"
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English - language edition of his elegant monthly art magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far -fetched. The Italian edition of FMR -- the initials, of course, stand for Franco Maria Ricci -- is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US 500, 000. The American edition will be patterned after the Italian version, with each 160 -page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English - language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two - way cultural ex- change -- what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
To realize this vision, Ricci is mounting one of the most lavish, enterprising -- and expensive — promotional campaigns in magazine -publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16 -page edition of FMR across the Atlantic. From
a warehouse in Michigan, 6. 5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US’ 5 million i but Ricci is hoping that 60% of the price tag will be financed by Italian corporations. "To land in America Columbus had to use Spanish sponsors,“ reads one sentence in his promotional pamphlet. "We would like Italians.’"
Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled and won -- on a simple concept: it is more important to show art than to write about it. Hence, one issue of FMR might feature 32 full - color pages of 17th - century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable. "I don’t expect that more than 30% of my readers ... will actually read FMR," he says. "The magazine is such a visual delight that they don’t have to." Still, he is lining up an impressive stable of writers and professors for the American edition, including Noam Chomsky, Anthony Burgess, Eric Jong and Norman Mailer. In addition, he seems to be pursuing his own eclectic vision without giving a moment’s thought to such established competitors as Connoisseur and Horizon. "The Americans can do almost everything better than we can," says Ricci, "But we (the Italians) have a 2,000 year edge on them in art." [br] In the sentence "reads one sentence in his promotional pamphlet" ( paragraph 4 ), the phrase "promotional pamphlet" has its Chinese equivalent of _____.
选项
A、宣传册
B、晋升表
C、促进措施
D、提拔机会
答案
A
解析
从上文可知,他在为杂志做宣传。另外也可从单词意义上推知。
转载请注明原文地址:https://tihaiku.com/zcyy/3874266.html
相关试题推荐
Ricci’s"OperationColumbus"Ricci,45,isnowstri
Ricci’s"OperationColumbus"Ricci,45,isnowstri
Ricci’s"OperationColumbus"Ricci,45,isnowstri
Ricci’s"OperationColumbus"Ricci,45,isnowstri
ChristopherColumbuswasan______navigator.A、BritishB、ItalianC、SpanishD、Portu
1Cooperativecompetition.Competitivecooperation.Confused?Airlineallian
Somepeopleclaimthatcompetitionismoreimportantthanco-operationinth
Thefinalformofasentenceafteranoperationoftransformationiscalled_____
WhofirstlandedonAustralia?A、ChristopherColumbus.B、JacquesCartier.C、Capta
WhofirstdiscoveredCanada?A、ChristopherColumbus.B、JacquesCarrier.C、Captain
随机试题
在项目决策阶段,可作为工程投资确定的重要依据的工程技术文件有()。A.项目意
A. B. C. D.
下列关于防爆电气设备的防爆原理说法中,错误的是()。A.无火花型电气设备的防
()应当在工程竣工验收后()个月内,向城建档案馆报送一套符合规定的建设工程档
甲公司2019年1月1日经营租入一项房产,每年租金为600万元,租期为3年,每年
共用题干 陆先生目前每月工资5000元。公司有两套员工激励方案:甲方案是“双薪
下列不属于学校教育法律关系内容的是() A.学校与政府B.学校与社会 C
设计深度为20m的基坑,其应测项目不包括( )。A.支护桩(墙)顶部水平位移
室内环境质量验收,应在工程完工至少( )d以后进行。A.5 B.7 C.1
发生下列()事项时,发承包双方应当按照合同约定调整合同价款。A.工程变更 B.
最新回复
(
0
)