首页
登录
职称英语
Ricci’s "Operation Columbus" Ricci, 45, is now stri
Ricci’s "Operation Columbus" Ricci, 45, is now stri
游客
2024-12-14
13
管理
问题
Ricci’s "Operation Columbus"
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English - language edition of his elegant monthly art magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far -fetched. The Italian edition of FMR -- the initials, of course, stand for Franco Maria Ricci -- is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US 500, 000. The American edition will be patterned after the Italian version, with each 160 -page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English - language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two - way cultural ex- change -- what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
To realize this vision, Ricci is mounting one of the most lavish, enterprising -- and expensive — promotional campaigns in magazine -publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16 -page edition of FMR across the Atlantic. From
a warehouse in Michigan, 6. 5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US’ 5 million i but Ricci is hoping that 60% of the price tag will be financed by Italian corporations. "To land in America Columbus had to use Spanish sponsors,“ reads one sentence in his promotional pamphlet. "We would like Italians.’"
Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled and won -- on a simple concept: it is more important to show art than to write about it. Hence, one issue of FMR might feature 32 full - color pages of 17th - century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable. "I don’t expect that more than 30% of my readers ... will actually read FMR," he says. "The magazine is such a visual delight that they don’t have to." Still, he is lining up an impressive stable of writers and professors for the American edition, including Noam Chomsky, Anthony Burgess, Eric Jong and Norman Mailer. In addition, he seems to be pursuing his own eclectic vision without giving a moment’s thought to such established competitors as Connoisseur and Horizon. "The Americans can do almost everything better than we can," says Ricci, "But we (the Italians) have a 2,000 year edge on them in art." [br] Ricci intends his American edition of FMR to carry more American art works in order to _____.
选项
A、boost Americans’ confidence in their art.
B、follow the pattern set by his Italian edition.
C、help Italians understand American art better.
D、expand the readership of his magazine.
答案
A
解析
The English-language edition will include more American works,Ricci says,to help Americans get over “an inferiority complex about their art.”显然其目的是为了使美国人克服在艺术方面的自卑情结,帮助他们培养自信。
转载请注明原文地址:https://tihaiku.com/zcyy/3874262.html
相关试题推荐
Cooperativecompetition.Competitivecooperation.Confused?Airlineallianc
Cooperativecompetition.Competitivecooperation.Confused?Airlineallianc
Cooperativecompetition.Competitivecooperation.Confused?Airlineallianc
Cooperativecompetition.Competitivecooperation.Confused?Airlineallianc
Ricci’s"OperationColumbus"Ricci,45,isnowstri
Ricci’s"OperationColumbus"Ricci,45,isnowstri
ChristopherColumbuswasan______navigator.A、BritishB、ItalianC、SpanishD、Portu
Somepeopleclaimthatcompetitionismoreimportantthancooperationinthepre
WhofirstlandedonAustralia?A、ChristopherColumbus.B、JacquesCartier.C、Capta
WhosenameisusedtocallNewWorld"America"?A、Columbus.B、Vespucci.C、Franco
随机试题
Predicatingthefutureisariskybusinessforascientist.Itissafetos
In1983,whenoilprocessweretillhighinmyarea,Iinstalledaground-sou
[originaltext]M:Goodmorning.WillyoubookaplanetickettoLondonforme?
患者,男,65岁。慢性支气管炎及高血压病史10年,近半年活动后自觉气短。检查:血
对黏液性水肿昏迷必须立即静脉注射大剂量的药物是A.氯化钾B.胰岛素C.糖皮质激素
慢性心房颤动伴二度房室传导阻滞者,应首选的起搏器型号是A.ICD型 B.
多个特定客户资产管理计划可以在每年6月份的最后一个交易日和12月份的最后一个交易
下列关于采用建设工程施工总承包模式特点的说法,正确的是()。A.该模式建设
(2019年真题)根据《环境影响评价技术导则地表水环境》,河流不利枯水条件下,河
(2018年真题)关于建设活动中的民事商事法律关系的说法,正确的是()A.建设
最新回复
(
0
)