首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. m
A. weak B. as C. difficult D. convincing E. m
游客
2024-08-31
34
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L.off M. ovemhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________. [br] 【C5】
选项
答案
L
解析
空格后为名词短语the price,因此推测空格处填入现在分词或介词短语。本文对比的是“赠品”和“打折”这两种情况,空格前33% extra free说的是赠品,故此处要表达价格折扣之意,因此用off,33%off指67折。
转载请注明原文地址:https://tihaiku.com/zcyy/3737389.html
相关试题推荐
Itisnot______muchthelanguageasthebackgroundthatmakesthebookdifficult
Itisreportedthatgraduatesarefacinggreatdifficultiesinfindingajob
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
A.weakB.asC.difficultD.convincingE.missingF.surpriseG.consu
随机试题
IP协议属于数据链路层。()
某成年男子,身高1.75m,体重80kg,若要计算其理想体重,最简捷的计算方法为
A.丙氨酸氨基转移酶(ALT) B.碱性磷酸酶(ALP) C.天门冬氨酸氨基
贴骨疽、脱疽、流注、痰核、鹤膝风等,患处漫肿无头,皮色不变,酸痛无热,口中不渴,
《中小学班主任条例》规,班主任工作量计入教师基本工作量,按当地教师标准课时工作
(2012年真题)房地产开发企业销售成套商品住宅,应采取的销售方式是()。A.
管理风险主要是指证券公司在资产管理业务中由于管理不善、违规操作而导致管理的客户
ExpansionatEverall Afterfourconsecu
心力衰竭伴心绞痛应首选的药物是A.单硝酸异山梨酯 B.硝酸甘油 C.美托洛尔
下列关于进口货物关税完税价格的说法正确的是()。A.运往境外修理的货物以海关审
最新回复
(
0
)