首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
游客
2024-09-03
30
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L. off M. overwhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】______ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】______ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】______ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】______ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】______ equivalent Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】______.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】______. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】______. [br] 【C5】
选项
答案
L
解析
空格后为名词短语the price,因此推测空格处填入现在分词或介词短语。本文对比的是“赠品”和“打折”这两种情况,空格前33%extra free说的是赠品,故此处要表达价格折扣之意,因此用off,33%off指67折。
转载请注明原文地址:https://tihaiku.com/zcyy/3741858.html
相关试题推荐
Everyoneissurprisedthatshehasfallenoutwithherboyfriend.Theunderline
It’san_____difficultproblem,whichevenmanyprofessionalscannotworkout.A、e
WhichofthefollowingsentencesisINCORRECT?A、Whatadifficultsituationheis
_______difficultiesshouldbetakenintoaccount.A、SometheseB、AllsuchC、Thes
Thesecurityguardhaddifficultyin_______thefansfromrushingontothesta
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
Theyovercameallthedifficultiesandcompletedtheprojecttwomonthsaheadof
I’msurprisedtheyarenolongeronspeakingterms.It’snotlikeeitherofthem
Itisdifficulttobelievethenewspaperaccountsoftheriotsbecauseofthewa
Inthefaceofunexpecteddifficulties,hedemonstratedatalentforquick,____
随机试题
[A]mysterious[I]moment[B]collaboration[J]scramble[C]bound[K]contes
《建筑工程施工质量验收统一标准》GB50300一2013规定隐蔽工程在隐蔽前,施
果蔬的呼吸热与()有关。A.贮藏温度 B.含水量 C.密度 D.导热系
某项目包含的活动如下表所示,完成整个项目的最短时间为()周。不能通过缩短活动(
“旅游不文明行为记录”形成后,旅游主管部门应当将相关信息通报或送达当事人本人,并
患者,男,50岁。反复浮肿,尿血3年。症见:面色无华,少气乏力,易感冒,午后低热
林某与甲房地产经纪公司签订房屋委托购买合同。合同约定,甲公司为林某购买某小区一套
上个世纪八十年代,A公司针对高收入的消费群体,推出了T牌卫生纸,当时使用T牌卫生
根据工程施工质量验收的基本规定,对于主控项目,合格质量水平的错判概率和漏判概率均
某柴油机工厂连杆班职工徐某用砂机抛光转动中的柴油机凸轮轴时,凸轮轴上的法兰盘螺栓
最新回复
(
0
)