首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
游客
2024-09-03
38
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L. off M. overwhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】______ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】______ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】______ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】______ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】______ equivalent Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】______.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】______. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】______. [br] 【C7】
选项
答案
D
解析
此处为it is+a.+to do sth.句型,因此空格应填入形容词。本句具体举例说明如何宣传新车的功率,空格后对两种不同的方法进行了比较,前者是多跑的公里数(对应赠品),后者是下降的燃油消耗百分比(对应折扣),结合上文的“人们更爱赠品”,可见前者会更convincing“令人信服的”。
转载请注明原文地址:https://tihaiku.com/zcyy/3741860.html
相关试题推荐
WhichofthefollowingsentencesexpressesSURPRISE?A、Shoulditraintomorrow,I
Althoughthecompanystillhassomedifficulties,thedirector’sreportendedon
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
Theyovercameallthedifficultiesandcompletedtheprojecttwomonthsaheadof
I’msurprisedtheyarenolongeronspeakingterms.It’snotlikeeitherofthem
There______beanydifficultyinpassingtheroadtestsinceyouhavepracticed
Homeagain,Iwassurprisedtofindthatthevillage______hadgrownintoabeaut
Aftersevenyears,amissingWorldWarIIsoldierfor______hisdesperaterelativ
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
随机试题
[originaltext]W:MayIhelpyou?M:Yes.Iwouldliketoapplyforoneofthese
这本书给我许多关于如何改善我们生活的好建议。Thisbookgivesmemanysuggestionsonhowtoimproveour
WhatdoesMr.RogerCNgdo?Heisthe______ofBigAccountingFirmInc.[br]
尾矿库排水构筑物( )必须严格按设计要求及时封堵,并确保施工质量。A.使用前
建立健康档案的基本要求不包括A.资料的真实性 B.资料的科学性 C.资料的健
不属于招标控制价项目工程量计算依据的是( )A.常规施工方案 B.施工方案
皮肤、肾脏、胃肠道血管哪种受体占优势A、α1受体 B、α2受体 C、β1受体
关于煎药说法错误的是A:煎药前应先用热水浸泡药物半小时左右B:应掌握好火候与时
根据我国《立法法》,下列说法正确的是:A.设区的市制定的地方性法规须报省政府备案
在古典传统里,和谐的反面是千篇一律君子和而不同,小人同而不和”,所以和谐的一个条
最新回复
(
0
)