首页
登录
职称英语
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He pla
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He pla
游客
2024-08-30
17
管理
问题
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
(2)Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange—what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
(3)To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
(4)Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable. [br] What is the main content of Ricci’s magazine FMR?
选项
A、Articles on culture, art and business.
B、Articles and pictures about fashion.
C、Pictures of works of art.
D、Pictures of trendy items.
答案
C
解析
原文第2段和最后一段相关句子中的art一词表明这本杂志是与艺术有关的,而第2段中的no more than five articles和最后一段中的to show art than to write about可推测这本杂志多用图片而少用文章,结合这些内容即可确定本题应选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3736151.html
相关试题推荐
Ijusttoldyournephewhowtogettotheairport,butperhapsI______havedri
Hewaschargedwithcausingdeathby______driving.A、venturesomeB、daringC、ras
SomeMartianrockstructureslookstrikinglylikestructuresonEarththatarek
Hewaschargedwithcausingdeathby_______driving.A、venturesomeB、daringC、ra
Ijusttoldyournephewhowtogettotheairport,butperhapsI_______havedr
(1)Ricci,45,isnowstrikingoutonperhapshisboldestventureyet.Hepla
Moresurprising,perhaps,thanthecurrentdifficultiesoftraditionalmarri
Moresurprising,perhaps,thanthecurrentdifficultiesoftraditionalmarri
我告诉了她怎么去那儿,但也许我应该给她一张地图。(perhaps)Itoldherhowtogetthere.butperhapsIshoul
Learningdisabilitiesareverycommon.Theyaffectperhaps10percentofall
随机试题
[originaltext]M:I’mexhausted!Ican’tseestraightanymore.W:Callitaday
一般认为亚急性甲状腺炎的病因与下列哪一项有关A.细菌 B.病毒 C.衣原体
下图示意一固定沙丘某年5-9月土壤水分含量(%)随深度的变化。该沙丘位于毛乌素沙
股肿后期的治法为A.化痰软坚,利水消肿 B.和营活血,清热利湿 C.凉血清热
国家收回土地使用权有多种原因,包括()。.A:土地使用权期间届满收回 B:提前
运行中,当两段母线处于分列运行状态时,所属的两台消弧线圈控制器(或一控二的单台控
根据下列资料回答问题。 2010年底,全国高速公路里程为7.41万公里,居世
有助于把握最高最佳利用原则的经济学原理不包含()。A.收益递增递减原理
关于转让旧房及建筑物土地增值税扣除项目的税务处理,下列说法正确的有()。A
220kV变电所,一期2×180MVA主变,远景3×180MVA主变。三相有载调
最新回复
(
0
)