首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2024-06-24
27
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] The passage is mainly about______.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
题干意为“文章主要是关于…”。文章开篇就说明广告既有消极的一面又有积极的一面,后面通过正反两方面的例子来论述这个观点。故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3648437.html
相关试题推荐
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Priceisamajor(considerate)______forpeopleinbuyinganything.consideration。本
Priceisamajor(considerate)______forpeopleinbuyinganything.consideration本
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Ifyouarebuyingacar,youmaypayforitoutofsavings.A、假使你正在买一辆汽车,你也许会透支购买。
随机试题
天津公安机关最近在火车站抓住了五名票贩子。TianjinSecurityAuthoritiesseizedfivescalpersatTianji
TherearefewstrangeralliancesinAmerica’sculturewarsthantheonebet
[originaltext]W:Ineedtobuytrainticketsformyparents,butthetrainstat
艺术鉴赏的主观条件,就是指具有__________能力的主体。
女性,28岁,因反复心慌气短1年,加重2天入院。平时劳累和感冒时症状加重,不能平
以下不属于香港地区的相关规则对规范投资银行与证券研究的关系的主要措施的是()。A
根据仲裁法律制度的规定,下列情形中,仲裁协议无效的有()。A.无民事行为能力人与
所有者权益变动表能够反映所有者权益各组成部分当期增减变动情况,有助于报表使用者理
断裂构造中,根据岩块相对位移的情况,可以划分为()。A.褶曲 B.路堑
(2019年真题)在正常使用条件下,关于建设工程质量法定最低保修期限的说法,正确
最新回复
(
0
)