首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2024-06-24
16
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] The passage is mainly about______.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
题干意为“文章主要是关于…”。文章开篇就说明广告既有消极的一面又有积极的一面,后面通过正反两方面的例子来论述这个观点。故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3648437.html
相关试题推荐
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Priceisamajor(considerate)______forpeopleinbuyinganything.consideration。本
Priceisamajor(considerate)______forpeopleinbuyinganything.consideration本
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Ifyouarebuyingacar,youmaypayforitoutofsavings.A、假使你正在买一辆汽车,你也许会透支购买。
随机试题
WhowillselecttheBestActressnomineesforAcademyAwards?[br][originaltex
Jellyfish【B1】______Theylooklikejelly,bu
Therearerareinstanceswhenjusticealmostceasestobeanabstract【C1】___
只有自然人有资格有能力创作作品()
备份与恢复是一种数据安全策略,通过备份软件把数据备份到光盘或移动硬盘上,在原始数
A.因人制宜 B.因时制宜 C.因地制宜 D.治未病 E.扶助正气用寒远
投资者购买信托(契约)型股权投资基金后,以下做法合格的是()A.将所购买的基金权
某新生儿发生了低钙血症,护士遵医嘱静脉滴注稀释的10%葡萄糖酸钙,输液半小时后,
在德育发展历史过程中,其原理、原则和内容方法等存在一定的共同性,因此,德育具有(
A. B. C. D.
最新回复
(
0
)