首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2024-06-24
38
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] The passage tells us that______.
选项
A、sometimes advertisements really sell what the consumer needs
B、advertisements occasionally force consumers into buying things they don’ t need
C、the buying motives of consumers are controlled by advertisements
D、fire insurance is seldom a worthwhile investment
答案
A
解析
题干意为“文章告诉我们…”。文章第一段就说明广告既有消极的一面又有积极的一面。第三段的例子可以看出广告的积极性就表现在它能够满足消费者的真正需求。故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3648435.html
相关试题推荐
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Ifyouarebuyingacar,youmaypayforitoutofsavings.A、假使你正在买一辆汽车,你也许会透支购买。
随机试题
Whilethetotalnumberoffarmersengagedinagriculturalproductionisbarelyh
Ateamofinternationalresearchershasfoundnewevidencethatanendangered
[originaltext]TodayIwouldliketocontinueourdiscussionofearlyAmeric
Nuclearpowerisdangeroustohealth,safetyandevenlifeitself.Thedange
机械单机核算方法可分为()几种形式。A.单项核算 B.逐项核算 C.大修间
眼球在原在位时,上斜肌收缩的主要作用和次要作用是A.使眼球内旋,下转及外转 B
肩外展固定性矫形器叙述正确的是A.肩外展70°~90°、前屈15°~30°,肘关
雌激素可促使子宫发育,肌层增厚( )
某妇,60岁,绝经12年,少量不规则阴道流血3次,查外阴较丰满,阴毛较多,阴道松
采用预裂爆破法施工隧道时,其分区起爆顺序为()
最新回复
(
0
)