首页
登录
职称英语
What is marketing? Or put it in another way, what does the term " marketing"
What is marketing? Or put it in another way, what does the term " marketing"
游客
2024-06-19
55
管理
问题
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their
buying preferences
and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed. [br] What does "buying preferences" (Para. 2) mean?
选项
A、The things which the customers like to buy.
B、The things which the customers can afford.
C、The shopping list.
D、The shopping cart.
答案
A
解析
词义推测题。文章谈论的是关于市场营销的策略。根据文章内容,市场营销策略应依据超市里顾客的选择和购买喜好而定。其他三个选项都太过于片面,故选A项。
转载请注明原文地址:https://tihaiku.com/zcyy/3641592.html
相关试题推荐
What’sthedifferencebetweenlifeinonecountryandanother?Thedifferencebe
What’sthedifferencebetweenlifeinonecountryandanother?Thedifferencebe
Bytheendofnextyear,anothernewgymnasium______(complete)inBeijing.willh
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
TheSmiths________intheneighborhood,buttheyliveinanothercitynow.A、use
Walkingintoabusinessandaskingforanapplicationisanother(effect)______
【S1】[br]【S2】将other改为another从上下文看,此处应one…another…(一个……又一个……),它指两个以上;而one…theo
【S1】[br]【S3】other→another从上个分句中的onepiece和下个分句中的thenext可知,这是在进行三者之间的比较,anothe
随机试题
Iwanttoposttheletterbyair.[br]Thisiswheretheylive.B人住的地方应该是[B]house
茶花(camellia)的自然花期在12月至翌年4月,以红色系为主,另有黄色系和白色系等,花色艳丽。本届花展充分展示了茶花的品种资源和科研水平,是近三年
Whilethoseearningmaster’s,doctoral,orprofessionaldegreesstillearnm
中国古代墓葬制度的一次划时代的变化是( )的普遍采用。A.木椁墓 B.砖石墓
商业银行应在每一会计年度终了编制本年度个人理财业务报告。个人理财业务年度报告应全
Whenateacherasksthestudentstofind
除疟原虫外还可通过血液检查的寄生虫为A.微丝蚴B.卡氏肺孢子虫C.隐孢子虫D.旋
我国商业银行合规风险管理的基本制度主要包括()。A.公平竞争制度 B.合规
患儿,男性,1岁,先天性双侧完全性唇裂、双侧完全性腭裂,现拟行唇裂修复术。目前常
电气系统与负荷公共连接点负序电压不平衡度的要求,下列描述哪项是正确的?()A.
最新回复
(
0
)