首页
登录
职称英语
What is marketing? Or put it in another way, what does the term " marketing"
What is marketing? Or put it in another way, what does the term " marketing"
游客
2024-06-19
46
管理
问题
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their
buying preferences
and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed. [br] Which of the following statement is NOT mentioned in the text?
选项
A、Company managers cannot create the most suitable marketing strategies without considering the customers’ needs.
B、Customers in the supermarket can provide useful information for the managers to create effective marketing strategies.
C、Company managers in the theme parks can create appropriate marketing strategies without asking the customers. .
D、Company managers should spend a day in the store, pretending they were customers, to look for the information they want.
答案
D
解析
细节理解题。A项对应文中第二段第一句。B项对应文中第二段谈论超市顾客的内容。C项对应文中第二段倒数第一、二句。故选D项。
转载请注明原文地址:https://tihaiku.com/zcyy/3641591.html
相关试题推荐
Theyinsistedon______anotherchancetotry.A、givenB、givingC、beinggivenD、to
What’sthedifferencebetweenlifeinonecountryandanother?Thedifferencebe
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
TheSmiths________intheneighborhood,buttheyliveinanothercitynow.A、use
[originaltext]Specialistsinmarketinghavestudiedhowtomakepeoplebuy
【S1】[br]【S3】other→another从上个分句中的onepiece和下个分句中的thenext可知,这是在进行三者之间的比较,anothe
[audioFiles]audio_eusm_j94_001(20082)[/audioFiles]A、Themancancomeanotherti
【S1】[br]【S3】other→another从上个分句中的,onepiece和下个分句中的thenext可知,这是在进行三者之间的比较,anoth
随机试题
[originaltext]M:CouldyoutellmethewaytoanybranchofBankofChina?W:T
HowtoWriteaDissertationI.TwonecessarypreparationsA
Nosoonerhadtheysatdown______theyfounditwastimetoleave.A、whenB、then
一类高层民用建筑耐火等级不应低于二级。
综合布线系统中的设备间应有足够的安装空间,其面积不应小于()A.10㎡ B
发生尿瘘的原因以下不正确的是A.难产处理不适当 B.妇科手术损伤 C.生殖器
无牙颌牙槽嵴严重吸收的患者排牙时宜工牙宜采用A.解剖式牙 B.半解剖式牙 C
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
某商业银行风险加权资产为20000亿元,在不考虑扣减项因素的情况下,根据我国《商
按照运输对象的不同,实现部门间、企业间、地区间、城乡间,乃至国际间经济联系的物质
最新回复
(
0
)