首页
登录
职称英语
What is marketing? Or put it in another way, what does the term " marketing"
What is marketing? Or put it in another way, what does the term " marketing"
游客
2024-06-19
56
管理
问题
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their
buying preferences
and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed. [br] Which of the following is the most appropriate title for the passage?
选项
A、How to do a Survey in the Marketing.
B、Customers’ Role in the Marketing.
C、Understanding Marketing and Its Strategies.
D、Marketing Strategies.
答案
C
解析
推理判断题。文章第一段给出了marketing的定义,第二段讨论marketing strategies的制定策略,故选C项。
转载请注明原文地址:https://tihaiku.com/zcyy/3641594.html
相关试题推荐
Theyinsistedon______anotherchancetotry.A、givenB、givingC、beinggivenD、to
What’sthedifferencebetweenlifeinonecountryandanother?Thedifferencebe
Bytheendofnextyear,anothernewgymnasium______(complete)inBeijing.willh
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"
TheSmiths________intheneighborhood,buttheyliveinanothercitynow.A、use
【S1】[br]【S2】将other改为another从上下文看,此处应one…another…(一个……又一个……),它指两个以上;而one…theo
[originaltext]Specialistsinmarketinghavestudiedhowtomakepeoplebuy
【S1】[br]【S3】other→another从上个分句中的onepiece和下个分句中的thenext可知,这是在进行三者之间的比较,anothe
【S1】[br]【S3】other→another从上个分句中的,onepiece和下个分句中的thenext可知,这是在进行三者之间的比较,anoth
随机试题
Theconcernthroughouttheworldin1988forthosethreewhalesthatwerelo
[originaltext]Evenatschooltherehadbeenanunhealthycompetitionbetwee
正常情况下,肾脏近端小管对Na和水的重吸收率A.约占滤液量的99% B.受肾小
下列审计程序中,能够证实融资租入固定资产业务真实发生的是:A.分析其他应付款余额
脾虚、肾虚大便的特点是()A.泻下黄糜 B.完谷不化 C.泻下腐臭
冠心苏合滴丸的功能为A.理气,宽胸,止痛 B.行气活血,祛瘀止痛 C.散瘀止
下列关于多头看跌期权的说法中,正确的是()。A.多头看跌期权净损益=多头看跌期
房间高度为9m的丙类仓库不宜装设()。A.感温探测器;B.感烟探测器;C.火焰
下列关于捆扎法捆扎方式的说法,正确的有( )。A.不得采用螺旋式缠绕捆扎 B
李某,大学毕业,已有机会就业,可是又想考硕士研究生,举棋不定,难以决断,心情焦虑
最新回复
(
0
)