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  3. Advertising is a collective term for public announcements designed to【B1】___

Advertising is a collective term for public announcements designed to【B1】___

游客2024-05-07  25
问题     Advertising is a collective term for public announcements designed to【B1】______ the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is【B2】______ impossible, or simply inefficient. It is to be【B3】______ from other activities intended  to persuade the public, such as【B4】______ , publicity, and public relations.  Advertising techniques range in【B5】______ from the publishing of simple,【B6】______ notices in papers to the concerted use of newspapers, magazines, television,  radio, direct mail, and other communications media in the course of a single advertising campaign. From its【B7】______ beginnings in ancient times, advertising  has become a worldwide industry.
    Advertising falls into two main Categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade【B8】______  and other media.
    【B9】______ . A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns.【B10】______ National advertisers occasionally share the same space in magazine advertising.
    Advertising may be local, national, or international in scope.【B11】______ :varying rates are set also by newspapers for amusement, legal,  political, financial, religious, and charitable advertisements. [br] 【B8】
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