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Advertising is a collective term for public announcements designed to【B1】___
Advertising is a collective term for public announcements designed to【B1】___
游客
2024-05-07
32
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问题
Advertising is a collective term for public announcements designed to【B1】______ the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is【B2】______ impossible, or simply inefficient. It is to be【B3】______ from other activities intended to persuade the public, such as【B4】______ , publicity, and public relations. Advertising techniques range in【B5】______ from the publishing of simple,【B6】______ notices in papers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its【B7】______ beginnings in ancient times, advertising has become a worldwide industry.
Advertising falls into two main Categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade【B8】______ and other media.
【B9】______ . A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns.【B10】______ National advertisers occasionally share the same space in magazine advertising.
Advertising may be local, national, or international in scope.【B11】______ :varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements. [br] 【B10】
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答案
Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of advertising with the retailer who signs the advertisement.
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