首页
登录
职称英语
An ever increasing number of companies come to realize the importance of pub
An ever increasing number of companies come to realize the importance of pub
游客
2024-05-03
23
管理
问题
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find resistance from employees who see their jobs【C8】______. On the other hand, high quality products and service standards should bring almost complete approval,【C9】______low quality products and【C10】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C11】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C12】______or imitated by competitors. Such an image may enable a firm to【C13】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C14】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings【C15】______than other firms in the same industry with such a good【C16】______and public image.
A number of factors【C17】______the public image of a corporation. They include physical【C18】______, contacts of outsiders with company employees, product quality and dependability, prices【C19】______to competitors, customer service, the kind of【C20】______and the media and programs used, and the use of public relations and publicity. [br] 【C11】
选项
A、fortune
B、asset
C、possession
D、property
答案
B
解析
名词辨析题。本段首句提出,应该珍惜和保护公司良好的公共形象。结合空格前的valuable可知,具有良好的公共形象是一个企业宝贵的财富。这里的“财富”并不指拥有的金钱或财产,而指一种长处和优势。因此B)asset“有利条件,长处”符合句意。A)fortune“财富;运气”;C)possession“拥有;财物”;D)property“财产;性质”。
转载请注明原文地址:https://tihaiku.com/zcyy/3582827.html
相关试题推荐
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswe
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
withthesurgeofnetworkingmarketing,workathomejobsandMLMcompanies,
Aneverincreasingnumberofcompaniescometorealizetheimportanceofpub
随机试题
夜是安静的,然而也是生动的。狗儿活跃起来了,它们悄然无声地沿着院子围墙跑着,不时地停下来支支耳朵,细察来自远近的一切动静,履行保卫主人的职责。鼠儿活跃起
Thebiggestsafetythreatfacingairlinestodaymaynotbeaterroristwith
TheBirthofScientificEnglishA)Worldscienceisdominate
Themanagerurgedthathisstaff__________(不要错过这个机会).(should)notdrop/missthe
依靠人的知识和经验,对事物变化发展的趋势作出定性的描述,这就是经济预测。它往往用
SCL-90不适用于()。 (A)诊断求助者的各类心理疾病(B)了
甲普通合伙企业的合伙人赵某欠个体工商户王某10万元债务,王某欠甲合伙企业5万元债
下列房地产市场预测方法中,属于定量预测的有()。 A.时间序列法 B.回归
某企业计提生产车间管理人员基本养老保险费120000元。下列各项中,关于该事
财产清查中,对发现的确实无法支付的应付账款经批准后应转入“营业外收入”账户处理。
最新回复
(
0
)