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[originaltext] We all associate colors with feelings and attitudes. In polit
[originaltext] We all associate colors with feelings and attitudes. In polit
游客
2024-04-29
6
管理
问题
We all associate colors with feelings and attitudes. In politics dark blue often means "tradition", and red means "social change". But blue can also mean sadness. For example, I am feeling blue. White is often for purity. Although in China white is worn for funerals, and red is used to express the joy of a wedding, in Western Europe white is worn at weddings and black for funerals. Advertisers are aware of the importance of selecting color according to the way people react to them. Soap powders come in white and light blue packets which make people feel clean and cold, like ice;[5]cereals often come in brown packets associating people with the wheat fields, but cosmetics never come in brown jars which may look dirty. Where do these ideas come from? Max Luscher from the University of Geneva believes that in the beginning life was dictated by two factors beyond our control: night and day. Night brought passivity, and a general slowing down of metabolism; day brought with it the possibility of action, and increase in the metabolic rate, this providing us with energy and initiative. Dark blue, therefore, is the color of quiet and passivity; bright yellow is the color of hope and activity. In prehistoric times, activity as a rule took one of two forms: either we were hunting and attacking, or we were being hunted and defending ourselves against attack. Attack is universally represented by the color red;[6]self preservation by its complement green.
4. What can be inferred from the passage?
5. Which of the following may not use brown as their cover?
6. Which of the following colors is associated with defense according to Max Luscher?
选项
A、Summer clothes.
B、Oatmeal cookies.
C、Facial masks.
D、Medicines.
答案
C
解析
推断题。文中提到,谷类食品(cereals)通常使用棕色的包装,使人联想到麦地耕作的人们,而化妆品(cosmetics)绝不会放在棕色的罐子里,因为那样显得很脏,[C]Facial masks(面膜)属于化妆品,因此是不会用棕色作为包装的,故答案为[C]。
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