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[originaltext] We all associate colors with feelings and attitudes. In polit
[originaltext] We all associate colors with feelings and attitudes. In polit
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2024-04-29
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问题
We all associate colors with feelings and attitudes. In politics dark blue often means "tradition", and red means "social change". But blue can also mean sadness. For example, I am feeling blue. White is often for purity. Although in China white is worn for funerals, and red is used to express the joy of a wedding, in Western Europe white is worn at weddings and black for funerals. Advertisers are aware of the importance of selecting color according to the way people react to them. Soap powders come in white and light blue packets which make people feel clean and cold, like ice;[5]cereals often come in brown packets associating people with the wheat fields, but cosmetics never come in brown jars which may look dirty. Where do these ideas come from? Max Luscher from the University of Geneva believes that in the beginning life was dictated by two factors beyond our control: night and day. Night brought passivity, and a general slowing down of metabolism; day brought with it the possibility of action, and increase in the metabolic rate, this providing us with energy and initiative. Dark blue, therefore, is the color of quiet and passivity; bright yellow is the color of hope and activity. In prehistoric times, activity as a rule took one of two forms: either we were hunting and attacking, or we were being hunted and defending ourselves against attack. Attack is universally represented by the color red;[6]self preservation by its complement green.
4. What can be inferred from the passage?
5. Which of the following may not use brown as their cover?
6. Which of the following colors is associated with defense according to Max Luscher?
选项
A、Colors don’t always reflect people’s feelings and attitudes.
B、People who are creative and aggressive may like bright yellow.
C、One color may have different meanings in different cultures.
D、There were more than three forms of activities in the prehistoric times.
答案
C
解析
推断题。文中提到,在中国,白色衣服在举行葬礼(funerals)的时候穿;而在西欧,白色衣服在举行婚礼(wedding)的时候穿,即同一种颜色的衣服却在两个意义相对的场合里穿,由此可推知同一种颜色在不同的文化里可能会有不同的含义,故答案为[C]。
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