首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2024-04-27
35
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calories in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
细节题。面包广告说的是每一片面包所含热量较少,事实是面包就是普通面包,只是切得特别薄,整块面包总的热量和普通面包一样,所以并不是为节食者专门制作的,因此其有误导性。
转载请注明原文地址:https://tihaiku.com/zcyy/3573995.html
相关试题推荐
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Inthetraditionalmarriage,themanworkedatajobtoearn
[originaltext]M:Jean,wereyouabletogetthatreportalltypedup?W:Notye
[originaltext]W:Iwanttoregisterforthismathematicscourse.M:I’msorry.
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
随机试题
Thehealth-careeconomyisfilledwithunusualandevenuniqueeconomicrela
Israeliarchaeologistshavediscoveredhumanremainsdatingfrom400,000yea
[originaltext]W:Sorry,butcanyoushowmeagainhowtodoit?M:Sure.Youdi
可诱发洋地黄中毒的因素是()。A.静脉内注射钙剂 B.同时服用利血平 C
《建设工程质量管理条例》中所称的建设工程是指()。I.土木工程;Ⅱ,建筑工程
下列哪项不是协调性宫缩乏力的表现A.宫缩间隔时间长 B.宫缩时,用手指压宫底肌
子痫前期,子痫的基本病理生理变化是A.血管通透性增加 B.高凝状态 C.血液
太阳能突起路标的外形一般为梯形结构,下底边长规格有()。A.100mm±3mm
患者,女,26岁,已婚。孕48天,阴道不规则出血5天,突发性下腹剧痛,拒按,伴头
由国家发展和改革委员会核报国务院审批的建设项目,由()核准招标事项。A、国务院
最新回复
(
0
)