首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2024-04-27
39
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calories in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
细节题。面包广告说的是每一片面包所含热量较少,事实是面包就是普通面包,只是切得特别薄,整块面包总的热量和普通面包一样,所以并不是为节食者专门制作的,因此其有误导性。
转载请注明原文地址:https://tihaiku.com/zcyy/3573995.html
相关试题推荐
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Inthetraditionalmarriage,themanworkedatajobtoearn
[originaltext]M:Jean,wereyouabletogetthatreportalltypedup?W:Notye
[originaltext]W:Iwanttoregisterforthismathematicscourse.M:I’msorry.
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
随机试题
•kookatthechartsbelow.Theyshowthesalesofcarsindifferentdepartment
A-----coursestakenJ-----jobobjectiveB-----currentaddress
Theterm"formallearning"isusedinthispapertorefertoalllearningwhic
Somesocialscientistshaveclaimedthatdivorceharmschildrenfortheres
Farewell,LibrariesA)Amazon,corn’srecentannouncement
男,40岁,腹痛,恶心,呕吐,不排气排便3天,左上腹压痛明显,轻度反跳痛,多次立
( )等后台管理服务对保障基金的安全运作起着重要的作用。 Ⅰ、基金份额的注册
下列各项中,属于职工个人福利的有()。A.带薪假期 B.工伤赔偿金 C.加
某城镇一电影院春节期间放映新片,场场爆满,每场3小时,场次间隔仅15分钟,而且管
以上哪种情况多发生于潜伏期() A.子宫痉挛性狭窄环 B.宫缩过强 C.病
最新回复
(
0
)