首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2024-04-27
13
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calories in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
细节题。面包广告说的是每一片面包所含热量较少,事实是面包就是普通面包,只是切得特别薄,整块面包总的热量和普通面包一样,所以并不是为节食者专门制作的,因此其有误导性。
转载请注明原文地址:https://tihaiku.com/zcyy/3573995.html
相关试题推荐
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Inthetraditionalmarriage,themanworkedatajobtoearn
[originaltext]M:Jean,wereyouabletogetthatreportalltypedup?W:Notye
[originaltext]W:Iwanttoregisterforthismathematicscourse.M:I’msorry.
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
随机试题
Howlongdoyouthinkthemeetingwillbelasted?belasted改成last
除特殊面容外,21-三体综合征其他常见畸形有A.睾丸小,乳房发育 B.眼发育不
初次诊断为活动期十二指肠溃疡,且化验幽门螺杆菌阳性,下列治疗中最合适的是A.联合
如何培养儿童好的饮食习惯?
下列各项中,不符合内部牵制的要求的是()。A、出纳人员管票据 B、出纳人员
防腐剂苯甲酸的一般用量为A.0.01%~0.25%B.0.2%~0.3%C.1%
反映银行资本金与风险权重资产的比例关系为( )。A.资本充足率指标 B.风险
2013年全年国家安排了3543项科技支撑计划课题,2118项“863”
我国与30多个国家签订了双边检验检疫协定。( )
乳头乳晕着色,乳晕上皮脂腺肥大形成一个个小隆起A、Hegar征 B、蜕膜斑
最新回复
(
0
)