首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2024-04-27
15
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、The appeals of advertising.
B、People’s attitude towards advertising.
C、The illusiveness of advertising.
D、The positive and negative aspects of advertising.
答案
D
解析
主旨题。文章的总体脉络很清晰,开头先总说广告对消费者有正面和负面的影响。后面则分两部分对这两方面进行阐述,最后再总结。所以,文章的主要内容就是关于广告的正反两方面的影响。
转载请注明原文地址:https://tihaiku.com/zcyy/3573993.html
相关试题推荐
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Intheearlydaysofnuclearpower,theUnitedStatesmademo
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Inthetraditionalmarriage,themanworkedatajobtoearn
[originaltext]Inthetraditionalmarriage,themanworkedatajobtoearn
[originaltext]M:Jean,wereyouabletogetthatreportalltypedup?W:Notye
[originaltext]W:Iwanttoregisterforthismathematicscourse.M:I’msorry.
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
[originaltext]W:DidwehaveanyhomeworkassignedforFriday?Ididn’ttakean
随机试题
[originaltext]Doyouliketoeatquickly?Doyoulikeinexpensivefood?Som
《礼拜六》刊物是属于什么流派的刊物()A.现代派 B.为人生的艺术派 C.
在图所示的情况下,为了防止保温层受潮,隔汽层应设置在何处? A.焦渣和混凝土的
分析项目投资的经济效率,具体可以采用的经济费用效益分析指标包括()。A:经济净
柱式轮廓标安装时其逆反射材料的表面应与道路行车方向平行。()
合伙协议应对合伙企业的( )等事项作出约定。 Ⅰ.记账、会计年度、审计 Ⅱ
创业投资基金投资于种子期、初创期、快速扩张期和()初期的企业。A.成熟 B.
对于非意定信托只承认法定信托,不承认默示信托。()
患者,女,65岁。身体素弱,饮食稍有不慎即呕吐未消化食物,面色白,倦怠乏力,四肢
关于城市生活无着的流浪乞讨人员的救助管理,下列表述不正确的是()A.流浪乞
最新回复
(
0
)