首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-04-24
43
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 22 to 25 are based on the passage you have just heard.
22. Which business did Mac and Dick McDonald not run?
23. What is offered in the new menu?
24. How much should we pay for a hamburger and one cheese?
25. What is the main idea of this passage?
选项
A、How to order a meal at McDonald.
B、The history of restaurant.
C、Two brothers-Mac and Dick McDonald.
D、The development of McDonald.
答案
D
解析
主旨题。整篇文章都在讲关于麦当劳的发展历程,所以答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3568982.html
相关试题推荐
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]W:Whatanice,quietspotawayfromallthosepeople.Nowtellm
[originaltext]W:Whatanice,quietspotawayfromallthosepeople.Nowtellm
[originaltext]M:Hello.W:Hello,Sam.ThisisPaulaHandson.Sorrytobothery
随机试题
OnPublicSpeakingI.People’sfrequentresponsetogivi
Theconceptionofpovertyandwhatto【C1】______aboutithavechangedoverth
金匮肾气丸适用于糖尿病的哪种证型A、阴虚阳盛 B、气阴两虚 C、阴阳两虚
甲与乙签订房屋买卖合同,将自有的一幢房屋卖给乙,并约定任何一方违约须向对方支付购
B
最常见的结核分枝杆菌所致疾病是A.淋巴结核B.结核性胸膜炎C.肺结核D.肠结核E
《统计法》规定,县级以上人民政府统计机构可以在统计调查对象中推广使用计算机网络报
社会工作者在策划项目时,一方面要考虑服务对象的问题和需求,另一方面要考虑资源保障
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
有内在拟交感活性的β受体阻滞剂是( )。A.普萘洛尔 B.美托洛尔 C.阿
最新回复
(
0
)