首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-04-24
61
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 22 to 25 are based on the passage you have just heard.
22. Which business did Mac and Dick McDonald not run?
23. What is offered in the new menu?
24. How much should we pay for a hamburger and one cheese?
25. What is the main idea of this passage?
选项
A、A theatre.
B、A cinema.
C、A barbecue restaurant.
D、A drive-in restaurant.
答案
B
解析
细节题。此题用排除法,文中列出他们曾经营过的三类生意,如a theatre,a barbecue restaurant,adrive-in restaurant。所以排除后应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3568979.html
相关试题推荐
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]W:Whatanice,quietspotawayfromallthosepeople.Nowtellm
[originaltext]M:Hello.W:Hello,Sam.ThisisPaulaHandson.Sorrytobothery
[originaltext]W:DoyouknowCarl?M:Yes.Heisahappy,friendlyman.Q:Wha
随机试题
(浙江大学2008年试题)Theenergycrisis,whichisbeingfeltaroundtheworld,hasd
Imaginegoingtoyourdoctorwithacomplaintoffrequentheadaches.Yourdo
A.mentallyB.standC.assistD.complexE.s
有一位银行家被他的决心和乐观精神所打动,最终答应贷款给他,供其开业。Impressedbyhisdeterminationandoptimism,
【S1】[br]【S5】H上文告诉我们,在就业比较容易的年代,求职者求职时只需要写清楚name,address,ageandwhetheryouha
钢绞线计算面积比相同数量钢丝面积之和()。A、较大 B、较小 C、相等
下列气性坏疽的临床表现中,错误的是A.伤后1~4天发病,但也有6小时以内发病者
土家族被列入国家级非物质文化遗产名录的项目有()A.“八宝铜铃舞” B.“茅古
中西方学者一直主张把()作为划分货币层次的主要依据。A.流动性 B.风险性
某重力式码头基础长200m,分两段施工,基槽开挖要求风化岩层以上的黏土及淤泥层要
最新回复
(
0
)