首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-04-24
48
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 22 to 25 are based on the passage you have just heard.
22. Which business did Mac and Dick McDonald not run?
23. What is offered in the new menu?
24. How much should we pay for a hamburger and one cheese?
25. What is the main idea of this passage?
选项
A、A theatre.
B、A cinema.
C、A barbecue restaurant.
D、A drive-in restaurant.
答案
B
解析
细节题。此题用排除法,文中列出他们曾经营过的三类生意,如a theatre,a barbecue restaurant,adrive-in restaurant。所以排除后应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3568979.html
相关试题推荐
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]W:Whatanice,quietspotawayfromallthosepeople.Nowtellm
[originaltext]M:Hello.W:Hello,Sam.ThisisPaulaHandson.Sorrytobothery
[originaltext]W:DoyouknowCarl?M:Yes.Heisahappy,friendlyman.Q:Wha
随机试题
HerofficeintheFirstNationalBankbuildingisprovisional.A、permanentB、temp
WhenItrytounderstand______thatpreventssomanyAmericansfrombeingsohapp
Asheappliedsunscreentohisyoungdaughter’sface,DaraO’Rourke,profes
Theessaysarerequiredtobe3,500words.A、TrueB、FalseB题目中涉及论文的字数要求。录音中没有明确
LanceBasswasn’tabletogoonatourofspacebecauseofhealthproblems.[br]
Themoretimeswehavewalkedaroute,thelongerwejudgeittobe,aUKre
Togetherwiththenetworklayer,thetran
信托目的具有合法性,只能在法律许可的范围内管理运用财产,不允许利用信托去实现非法
【2019案例二~1】 【背景资料】 某安装公司签订了20MWP并网光伏发
分析企业债务清偿能力时,可列入速动资产的有()。A.货币资金 B.应收票据
最新回复
(
0
)