首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-04-24
33
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 22 to 25 are based on the passage you have just heard.
22. Which business did Mac and Dick McDonald not run?
23. What is offered in the new menu?
24. How much should we pay for a hamburger and one cheese?
25. What is the main idea of this passage?
选项
A、A theatre.
B、A cinema.
C、A barbecue restaurant.
D、A drive-in restaurant.
答案
B
解析
细节题。此题用排除法,文中列出他们曾经营过的三类生意,如a theatre,a barbecue restaurant,adrive-in restaurant。所以排除后应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3568979.html
相关试题推荐
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]Illegaldrugsareproducedonfarms,inlaboratories,andin
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]TheAmericanThanksgivingDaycelebrationgoesbackto1621.
[originaltext]W:Whatanice,quietspotawayfromallthosepeople.Nowtellm
[originaltext]M:Hello.W:Hello,Sam.ThisisPaulaHandson.Sorrytobothery
[originaltext]W:DoyouknowCarl?M:Yes.Heisahappy,friendlyman.Q:Wha
随机试题
Thehealth-careeconomyisrepletewithunusualandevenuniqueeconomicrel
Theymaybelivid(愤怒)withtheirleaders,painedbytheirplaceintheworld
Manyatime______themnottodoso.A、wehavewarnedB、dowehavewarnedC、havew
[img]2019m9x/ct_eyyjsdz2019j_eyyjsdreadb_0172_201909[/img]Allergyhasbecome
甲公司是深圳交易所创业板上市公司,2017年5月,甲公司拟聘请孙某作为该公司的独
患儿,10岁。发热,耳下腮部漫肿疼痛。除内服药外,宜配合使用的外治法是A.附子
下列不属于中央银行的职能的是()。A:货币发行 B:金融监管 C:信用创造
已知盐酸普鲁卡因1%水溶液的冰点降低值为0.12℃。欲配置2%的盐酸普鲁卡因水溶
与其他金融工具相比较,开放式基金是一种()。A:收益凭证B:信用凭证C:受益
牙周病治疗常用的局部冲洗药物有A.3%过氧化氢溶液 B.碘伏溶液 C.碘甘油
最新回复
(
0
)