首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2024-04-23
20
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] The railway bylaws most probably refer to ______.
选项
A、newspapers published by railway company
B、lengthy regulations of the railway company
C、boring advertisements about useless products
D、cheerful and witty advertisements on the station
答案
B
解析
第2段第5、6句假设的都是没有广告的情况,而railway bylaws与第6句提到的没有广告的报纸是并列的内容,由此可见,bylaws最可能指的是火车站一些没有广告作用的信息,因此B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3567660.html
相关试题推荐
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext](19)Theappealofadvertisingtobuyingmotivescanhavebot
[originaltext](19)Theappealofadvertisingtobuyingmotivescanhavebot
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
随机试题
Globalwarmingisalreadycuttingsubstantiallyintopotentialcropyieldsi
"PaleolithicArt"Fromthemomentin1879thatcavepaintingswerediscovered
Theyhavelonghadtodealwithaseriesoffaultsandviruses.【D1】______now
()是对读者提出的一般性知识咨询,通过查阅各种相关的参考工具书查找线索或答案,
某工程按月编制的成本计划如下图所示,若6月、7月实际完成的成本为700万元和10
在人体实验中,以犯人为受试者,认识正确的是A.只要有犯人的签字同意,以犯人为受试
如果一国发生了较为严重的通货膨胀,则( )A.该国货币升值
社区社会工作者圆圆负责某社区的工作,她通过定期举办楼门(单元)居民小组会议,讨论
(2020年真题)学生勤工俭学提供的服务免征增值税。()
下列混凝土中,洒水养护时间不得少于14d的有( )。A.普通硅酸盐水泥混凝土
最新回复
(
0
)