首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2024-04-23
48
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] The railway bylaws most probably refer to ______.
选项
A、newspapers published by railway company
B、lengthy regulations of the railway company
C、boring advertisements about useless products
D、cheerful and witty advertisements on the station
答案
B
解析
第2段第5、6句假设的都是没有广告的情况,而railway bylaws与第6句提到的没有广告的报纸是并列的内容,由此可见,bylaws最可能指的是火车站一些没有广告作用的信息,因此B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3567660.html
相关试题推荐
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext](19)Theappealofadvertisingtobuyingmotivescanhavebot
[originaltext](19)Theappealofadvertisingtobuyingmotivescanhavebot
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
随机试题
L根据loweingthelights和givingakidabath定位到L段。该段表明,就像帮孩子洗澡和给他们读故事来提示“该睡觉了”一样,关上
Theprojectturnedouttobe(easy)______thanwethoughtbecausewehadthesup
[originaltext]NewresearchfromAustraliashowsthatpetsaregoodforyour
在实施交谈收集资料的方法过程中不正确的是A.让患者畅所欲言,切忌打断话题 B
可燃油油浸电力变压器室的耐火等级不应低于( )。A.一级 B.二级 C.三
关于制定预算的描述,不正确的是()。A.成本基准是经过批准且按时间段分配的
按2005年中国标准,下列哪项血压的分级模式最准确()A.高血压病分为1级
1型糖尿病患者,用中效胰岛素加二甲双胍治疗后血糖、尿糖均能满意控制,1周来体温持
投资协议中的优先认购权条款适用于目标企业( )。 Ⅰ发行新股 Ⅱ发行可
(2018年真题)根据资源税法律制度的规定,下列各项中,不属于资源税征税范围的是
最新回复
(
0
)