首页
登录
职称英语
[originaltext] (19)The appeal of advertising to buying motives can have bot
[originaltext] (19)The appeal of advertising to buying motives can have bot
游客
2024-04-20
37
管理
问题
(19)The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.(20)For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
(21)Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread.(21)There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.(22)The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements,(22)they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、By appealing to his buying motives.
B、By advocating the high quality of the products.
C、Making use of people’s kindness.
D、By using famous people as the endorser of their products.
答案
A
解析
推理题。文章一开始就提到广告对于人们的购买欲的影响既有正面的,也有负面的,后面又举了例子说明广告利用人们希望省油的心理而推销提高汽油行驶里程的汽车相关产品。所以,总的来说,广告就是要勾起人们的购买欲望。
转载请注明原文地址:https://tihaiku.com/zcyy/3563465.html
相关试题推荐
[originaltext]Whalesarehuge,butdifficulttosee,whichaddstotheirmy
[originaltext]Whalesarehuge,butdifficulttosee,whichaddstotheirmy
[originaltext]Homesecurity,ofcourse,referstomakingsurethatnoonec
[originaltext]Homesecurity,ofcourse,referstomakingsurethatnoonec
[originaltext]Goodmorning,everyone.Now,today,(16)Iamgoingtotalkto
[originaltext]Goodmorning,everyone.Now,today,(16)Iamgoingtotalkto
[originaltext]Goodmorning,everyone.Now,today,(16)Iamgoingtotalkto
[originaltext]W:WouldyouliketojointheOlympicVolunteers’League?M:Am
[originaltext]W:WouldyouliketojointheOlympicVolunteers’League?M:Am
[originaltext]W:Hotcoffeeortea?ThoughIwishyoucouldhavesomewinethat
随机试题
Thenewborncanseethedifferencebetweenvariousshapesandpatternsfrom
Beforeyoustarttomakethecake,gatherupallthenecessary______andputth
[originaltext]M:ImuchpreferMrs.Brown’slessons.I’vegotabookofnotesf
()可为用户实现电能质量控制及为用户提供特定需要的电力供应。A.电力集成技术
有人说,P2P应用消耗大量的网络带宽,甚至占网络流量的90%。对此的合理解释
统计法的调整对象具有( )的特点。A.广泛性和多样性 B.特殊性和复杂性
图为细胞膜上与K+、Na+转运有关结构的示意图,依据此图做出的判断正确的是(
下列属于税收收入的有()。A.增值税 B.消费税 C.营业税 D.政府性基
下列关于泡沫灭火系统阀门强度试验和严密性试验的说法,不正确的是()。A.强度和
根据《水利水电工程标准施工招标文件》(2009年版),水利工程施工合同附件应包括
最新回复
(
0
)