首页
登录
职称英语
[originaltext] (19)The appeal of advertising to buying motives can have bot
[originaltext] (19)The appeal of advertising to buying motives can have bot
游客
2024-04-20
39
管理
问题
(19)The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.(20)For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
(21)Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread.(21)There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.(22)The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements,(22)they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、The appeals of advertising.
B、People’s attitude towards advertising.
C、The illusiveness of advertising.
D、The positive and negative aspects of advertising.
答案
D
解析
主旨题。文章的总体脉络很清晰,开头先总说广告对消费者有正面和负面的影响。后面则分两部分对这两方面进行阐述,最后再总结。所以,文章的主要内容就是关于广告的正负两方面的影响。
转载请注明原文地址:https://tihaiku.com/zcyy/3563464.html
相关试题推荐
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]Anewstudyshowshowourbestfriendmightbeevenmorehuma
[originaltext]Whilemanyparentsandteacherscomplainthatvideogamesare
[originaltext](16)Choosinganeighborhoodinwhichtolivecanhaveaseri
[originaltext](16)Choosinganeighborhoodinwhichtolivecanhaveaseri
[originaltext]M:Rebecca,speakingofenvironmentalstuff,Iwasreadingabout
[originaltext]M:Rebecca,speakingofenvironmentalstuff,Iwasreadingabout
[originaltext]W:Todd,I’dliketoaskyousomequestionsaboutELLLO.Howlong
[originaltext]W:Todd,I’dliketoaskyousomequestionsaboutELLLO.Howlong
随机试题
Doyouhaveanafternoon______thisweektomeetthePresident?A、obtainableB、ava
Whales,severalspeciesofwhichfaceextinction,havebecomesubjectsofconsid
AsSesameStreetkicksoffits40thanniversaryseasonTuesday,withfirstl
Inmanycountries,authorityisseldomquestioned,eitherbecauseitishigh
《中华人民共和国保险法》第三十条规定:“对合同格式条款有两种以上解释的,人民法院
我国生态建设规划有( )。A:加强以京津地区风沙源和水源为重点的治理和保护,建
患者男,50岁。右下肢跛行5年,诊断为雷诺综合征。该患者首选的治疗药物是( )
“生存一关系一成长”理论与马斯洛的需要层次理论的区别有()。A.前者不强调需要
“此日漫挥天下泪,有公足壮海军威”歌颂的是在甲午海战中牺牲的()。A.邓世昌
在经常性安全教育中,最重要的是()。A.安全思想教育 B.安全技术教育
最新回复
(
0
)