首页
登录
职称英语
Until recently, the University of Kent prided itself on its friendly image.
Until recently, the University of Kent prided itself on its friendly image.
游客
2024-04-21
21
管理
问题
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been working hard, with the help of media consultants, to play down its cosy reputation in favour of something more academic and serious.
Kent is not alone in considering an image revamp(翻新). Changes to next year’s funding regime are forcing universities to justify charging students up to £9,000 in fees.
Nowadays universities are putting much more of a focus on their brands and what their value propositions are. While in the past universities have often focused on student social life and attractions of the university town in recruitment campaigns, they are now concentrating on more tangible(实在的)attractions, such as employment prospects, engagement with industry, and lecturer contact hours, making clear exactly what students are going to get for their money.
The problem for universities is that if those benefits fail to materialise, students notice. That worries Rob Behrens, who deals with student complaints. " Universities need to be extremely careful in describing what’s going to happen to students." he says. "As competition is going to get greater for attracting gifted students, there is a danger that universities will go the extra mile. "
One university toid prospective engineering students they would be able to design a car and race it at Brands Hatch, which never happened, he says. Others have promised use of sophisticated equipment that turned out to be broken or unavailable. " If universities spent as much money on handling complaints and appeals appropriately as they spend on marketing, they would do better at keeping students, and in the National Student Survey returns," he says.
Ongoing research tracking prospective 2012 students suggests that they are not only becoming more sophisticated in thinking about what they want from a university, but are also spending more time esearching evidence to back up institutional claims.
Hence the growing importance of he student survey. From next September, all institutions will also be expected to publish on their websites key information sets, allowing easier comparison between institutions, between promises and reality, and the types of jobs and salaries graduates go on to.
As a result, it is hardly surprising that universities are beginning to change the way they market themselves. While the best form of marketing for institutions is to be good at what they do, they also need to be clear about how they are different from others.
And it is vital that once an institution claims to be particularly good at something, it must live up to it. The moment you position yourself, you become exposed, and if you fail in that you are in trouble. [br] What was the University of Kent famous for?
选项
A、Its comfortable campus life.
B、Its up-to-date course offerings.
C、Its distinguished teaching staff.
D、Its diverse academic programmes.
答案
A
解析
事实细节题。定位句指出,不久之前,肯特大学还称道自己的亲民形象,但现在却致力于淡化其舒适的形象。由此可知,肯特大学曾以舒适的校园生活知名,故答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/3564266.html
相关试题推荐
[originaltext]SomestudentsattheOpenUniversityleftschool20yearsago
WriteacompositionentitledALetterApplyingforAdmissiontoaUniversity.Yo
Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.
Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.
[originaltext]HarvardUniversityisunarguablyoneofthemostprestigious
[originaltext]HarvardUniversityisunarguablyoneofthemostprestigious
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
随机试题
Theinterviewismainlyto______.[originaltext]Interviewer(M)LisaDrayer(W)M:
Thiswillimprovetheirworkingconditionsandenablethemtodoublethe______.
(1)Archaeologyasaprofessionfacestwomajorproblems.First,itisthepoo
下面这段话是某简报正文的开头部分,它采用的写作方式是()。“去年今春,全国苹果
以下属于地理标志保护的实质性要求的是( )。A.地理标志产品地域划定 B.地
检验检测机构向社会出具具有证明作用的检验检测数据、结果的,应该在检验检测报告上加
109、500kV及以上架空线路()以内的转角塔内外侧均应加装跳线绝缘子串。
面试热点:保护地球不仅仅是一句口号 【背景材料】 2020年初,突
符合注意双加工理论观点的有( )A.自动化加工是由刺激自动引发的无意识的加工过
从员工的角度,薪酬具有的功能有()。A.增值功能 B.保障功能 C.激励功
最新回复
(
0
)