首页
登录
职称英语
Until recently, the University of Kent prided itself on its friendly image.
Until recently, the University of Kent prided itself on its friendly image.
游客
2024-04-21
31
管理
问题
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been working hard, with the help of media consultants, to play down its cosy reputation in favour of something more academic and serious.
Kent is not alone in considering an image revamp(翻新). Changes to next year’s funding regime are forcing universities to justify charging students up to £9,000 in fees.
Nowadays universities are putting much more of a focus on their brands and what their value propositions are. While in the past universities have often focused on student social life and attractions of the university town in recruitment campaigns, they are now concentrating on more tangible(实在的)attractions, such as employment prospects, engagement with industry, and lecturer contact hours, making clear exactly what students are going to get for their money.
The problem for universities is that if those benefits fail to materialise, students notice. That worries Rob Behrens, who deals with student complaints. " Universities need to be extremely careful in describing what’s going to happen to students." he says. "As competition is going to get greater for attracting gifted students, there is a danger that universities will go the extra mile. "
One university toid prospective engineering students they would be able to design a car and race it at Brands Hatch, which never happened, he says. Others have promised use of sophisticated equipment that turned out to be broken or unavailable. " If universities spent as much money on handling complaints and appeals appropriately as they spend on marketing, they would do better at keeping students, and in the National Student Survey returns," he says.
Ongoing research tracking prospective 2012 students suggests that they are not only becoming more sophisticated in thinking about what they want from a university, but are also spending more time esearching evidence to back up institutional claims.
Hence the growing importance of he student survey. From next September, all institutions will also be expected to publish on their websites key information sets, allowing easier comparison between institutions, between promises and reality, and the types of jobs and salaries graduates go on to.
As a result, it is hardly surprising that universities are beginning to change the way they market themselves. While the best form of marketing for institutions is to be good at what they do, they also need to be clear about how they are different from others.
And it is vital that once an institution claims to be particularly good at something, it must live up to it. The moment you position yourself, you become exposed, and if you fail in that you are in trouble. [br] What is students’ chief consideration in choosing a university?
选项
A、Whether it promises the best job prospects.
B、Whether it is able to deliver what they want.
C、Whether it ranks high among similar institutions.
D、Whether it offers opportunities for practical training.
答案
B
解析
推理判断题。定位段指出,调查表明,学生不仅更加成熟地思考自己想从大学得到什么,而且也会花更多的时间研究大学所宣称的内容是否属实。由此可知,学生在择校时考虑的最主要的因素是大学是否能履行其诺言,故答案为B)。
转载请注明原文地址:https://tihaiku.com/zcyy/3564269.html
相关试题推荐
[originaltext]SomestudentsattheOpenUniversityleftschool20yearsago
Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.
Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.
Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.
Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.
[originaltext]HarvardUniversityisunarguablyoneofthemostprestigious
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
[originaltext]W:Hi,Scott,haveyouheardaboutDianarecently?M:No,Ihave
随机试题
Thevalueofhousesinmanybigcities___________(翻了一番还多)since1.hasmorethan
AsIwasgrowingup,mylifewentaroundsoccer(足球).Iplayedonthenationa
对骨髓有抑制作用,可引起血小板计数减少的是()A:酚磺乙胺 B:泼尼松龙
证券公司、证券投资咨询机构发布证券研究报告,应当遵循() 原则,加强合规管理
A.筛查B.普查C.队列研究D.生态学研究E.病例对照研究选定暴露和未暴露于某因
请找出以下各组图形中与众不同的一个 A.AB.BC.CD.D
下列有关城市社会学与城市规划关系的表述,哪项是错误的?( )A.城市社会学与城
关于深化法院人事管理改革措施的表述,下列选项正确的是:()A.推进法院人员分类
甲公司是一家集团企业,公司最近制定了未来五年的发展战略。为保证战略得到有效贯彻落
中国现代会计学之父潘序伦先生倡导:“信以立志,信以守身,信以处事,信以待人,毋忘
最新回复
(
0
)