首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2024-03-31
18
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok once had to limit the number of its distributors, because _____.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
第3段前两句提到“在过去几年中,马萨诸塞州分公司限制其分销商及其商店中鞋子的数量,部分原因是他们必须这样做。有时对锐步鞋的需求超过其供应,公司难以满足现有分销商的订单”,A正确;其余三项均与文意相悖。
转载请注明原文地址:https://tihaiku.com/zcyy/3534728.html
相关试题推荐
[originaltext](13)Agrowingnumberofwomenaredevelopingsomethingcalled
[originaltext](13)Agrowingnumberofwomenaredevelopingsomethingcalled
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
黄河流域(basin)是中国古代文明的发祥地,因此黄河被称作中华民族的母亲河、中华文明的摇篮。TheYellowRiveriscalledthemo
简称……beshortenedas…;becalled…inshort
[originaltext]In1984,theWorldChessChampionshipwascalledoffabruptly,du
[originaltext]In1984,theWorldChessChampionshipwascalledoffabruptly,du
[originaltext]In1984,theWorldChessChampionshipwascalledoffabruptly,du
[originaltext]In1984,theWorldChessChampionshipwascalledoffabruptly,du
随机试题
Womendriversaremorelikelytobeinvolvedinanaccident,accordingtosc
女孩,4岁。因高热2h,惊厥2次,无吐泻,于1995年8月12日来院急诊。发病前
以下选项中,哪个不属于人寿保险的分类()。A.普通型人寿保险 B.年金
( )于1907年创办了“儿童之家”,招收3—7岁贫民儿童。A.欧文 B.福
张某于2012年3月,购买了临街商住两用商品房。该商住房共2层,一层为商业用房,
质量为m的质点M,受有两个力F和R的作用,产生水平向左的加速度a,它在x轴方向
资料一 上世纪90年代中后期的计划生育政策以及城市化、工业化发展,造成农
下列事项可由股东大会以特别决议通过的有()。 A.公司增加或者减少注册资本
知识点:糖尿病的治疗 下列属于阻止肠道吸收糖的治疗糖尿病的药物是 A.葡萄糖
含铜IUD的主要作用机制不包括( )。A.影响子宫内膜细胞糖原代谢和雌激素摄入
最新回复
(
0
)