首页
登录
职称英语
Macy’s reported its sales plunged 5.2% in November and December at stores op
Macy’s reported its sales plunged 5.2% in November and December at stores op
游客
2024-03-12
37
管理
问题
Macy’s reported its sales plunged 5.2% in November and December at stores open more than a year, a disappointing holiday season performance that capped a difficult year for a department store chain facing wide-ranging challenges. Its flagship stores in major U. S. cities depend heavily on international tourist spending, which shrank at many retailers due to a strong dollar. Meanwhile, Macy’s has simply struggled to lure consumers who are more interested in spending on travel or dining out than on new clothes or accessories.
The company blamed much of the poor performance in November and December on unseasonably warm weather. "About 80% of our company’s year-over-year declines in comparable sales can be attributed to shortfalls (短缺) in cold-weather goods," said chief executive Terry Lundgren in a press release. This prompted the company to cut its forecasts for the full fourth quarter.
However, it’s clear that Macy’s believes its troubles run deeper than a temporary aberration (偏离) off the thermometer. The retail giant said the poor financial performance this year has pushed it to begin implementing $400 million in cost-cutting measures. The company pledged to cut 600 back-office positions, though some 150 workers in those roles would be reassigned to other jobs. It also plans to offer "voluntary separation" packages to 165 senior executives. It will slash staffing at its fleet of 770 stores, a move affecting some 3,000 employees.
The retailer also announced the locations of 36 stores it will close in early 2016. The company had previously announced the planned closures, but had not said which locations would be affected. None of the chain’s stores in the Washington metropolitan area are to be closed.
Macy’s has been moving aggressively to try to remake itself for a new era of shopping. It has plans to open more locations of Macy’s Backstage, a newly-developed off-price concept which might help it better compete with ambitious T. J. Maxx. It’s also pushing ahead in 2016 with an expansion of Bluemercury, the beauty chain it bought last year. At a time when young beauty shoppers are often turning to Sephora or Ulta instead of department store beauty counters, Macy’s hopes Bluemercury will help strengthen its position in the category.
One relative bright spot for Macy’s during the holiday season was the online channel, where it rang up "double-digit" increases in sales and a 25% increase in the number of orders it filled. That relative strength would be consistent with what was seen in the wider retail industry during the early part of the holiday season. While Thanksgiving, Black Friday and Cyber Monday all saw record spending online, in-store sales plunged over the holiday weekend. [br] Why does Macy’s plan to expand Bluemercury in 2016?
选项
A、To experiment on its new business concept.
B、To focus more on beauty products than clothing.
C、To promote sales of its products by lowering prices.
D、To be more competitive in sales of beauty products.
答案
D
解析
推理题。第五段最后两句指出,梅西百货将在2016年推出对Bluemercury的扩张计划。当年轻的美容顾客们经常转向Sephora或Ulta,而不是百货商店的美容柜台时,梅西百货希望Bluemercury能帮助巩固自己在这一领域的地位。由此可知,梅西百货扩张Bluemercury的目的是想使其在美容产品领域更具竞争力,故答案为D。第五段第二句提出的新业务概念是销售折扣商品,不是美容行业,跟Bluemercury无关,A、B项与原文不符,故排除。C项原文未提及,故排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3529078.html
相关试题推荐
[originaltext]VietnameseauthoritiesreportedonMondaythatbirdfluhassp
Macy’sreporteditssalesplunged5.2%inNovemberandDecemberatstoresop
Macy’sreporteditssalesplunged5.2%inNovemberandDecemberatstoresop
TheParisclimateagreementfinalisedinDecemberlastyearheraldedanewe
TheParisclimateagreementfinalisedinDecemberlastyearheraldedanewe
ThenightofDecember16,1773,dozensofMassachusettscolonistsquietlyboa
ThenightofDecember16,1773,dozensofMassachusettscolonistsquietlyboa
ThenightofDecember16,1773,dozensofMassachusettscolonistsquietlyboa
ThenightofDecember16,1773,dozensofMassachusettscolonistsquietlyboa
OnNovember16thanumberofwell-knownmusicianswereonhandtohelpmark
随机试题
"ExoticandEndangeredSpecies"→Whenyouhearsomeonebub
大叶性肺炎发展过程中,临床上可闻及湿啰音,并咳淡红色泡沫痰的是()。A.充血水
假设某国2015年流通中所需货币量为10万亿元,由于生产发展,2016年货币需求
A.利尿止汗 B.补肾涩精 C.清热生津 D.养肝明目 E.托毒生肌黄芪
槲寄生的气味是A.气微香,味涩,微苦 B.气微,味淡微涩 C.气微,味微苦,
供应链管理涉及的领域是( )。 A.供应、生产计划、物流、需求 B.
社会工作者开展小组活动的过程中,在(),其主要任务是协助组员彼此认识以消除陌生
中国甲公司与外国乙公司在合同中约定,合同争议提交中国国际经济贸易仲裁委员会仲裁,
一般资料:女性,30岁,银行出纳员,未婚 临床表现:求助者三个月前,由于粗心,
痛痹的主要症状有A.痛有定处 B.得热痛减 C.遇寒痛增 D.关节重着、酸
最新回复
(
0
)