首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2024-03-01
38
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B4】
选项
答案
economy
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3496442.html
相关试题推荐
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-D
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-D
ThedisputeonDPRK’snuclearprogrammeissuegivesanegativeinfluenceonUS-D
Classifiedadvertisingisdifferentfromdisplayadvertisingbecause______.[br
Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsecti
【S1】[br]【S4】E从不定冠词a和名词way来看,这里需要填一个表示人对事物态度的形容词,只有positive和negative符合要求;从语境来看,
【B1】[br]【B9】A、negativeB、variousC、cheerfulD、complexA词义辨析题。由上句话中的positive可以推
【B1】[br]【B9】A、stealingB、buyingC、owningD、protectingA语义衔接题。resistance的意思是“反抗
Culturalinvasionislikelyto______(对文化多样性产生消极的影响).havenegativeeffects/ane
【B1】[br]【B7】A、appealedB、opposedC、appointedD、appliedD语义衔接题。纵观四个选项,只有选D)appl
随机试题
Itisnotasdifficultasyouthinkonceyougetthehangofit.Theunderlined
B
()一般不属于项目绩效报告的内容A.团队成员考核 B.项目预测 C
依照《中华人民共和国药品管理法》规定,执业医师收受药品生产经营企业或者代理人给予
A.酸枣仁油B.酸枣仁皂苷HC.酸枣仁总黄酮D.酸枣仁皂苷E.酸枣仁多糖酸枣仁中
对于300MW及以上的机组,锅炉应连续完成( )h满负荷试运行。 A、140
DL/T664-2016规定,精确检测的发射率通常设置为0.90。
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
下列情形中,抵押无效的有( )。A.红星中学提出以学校教学操场为抵押,贷款60
波特认为有5种力量决定了行业竞争程度和吸引力。这5个种力量来自()。A.行
最新回复
(
0
)