首页
登录
职称英语
The appeal of advertising to buying motives can have both【B1】______ and posi
The appeal of advertising to buying motives can have both【B1】______ and posi
游客
2024-01-25
20
管理
问题
The appeal of advertising to buying motives can have both【B1】______ and positive effects. Consumers may be【B2】______ to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel【B3】______, for their cars by advertising automotive products that improve gasoline mileage. Some of the products work Others are worthless and a waste of consumers’ money.
Sometimes advertising is【B4】______misleading. A few years ago a brand was 【B5】______ to dieters with the message that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may【B7】______ a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that【B8】______ is protected by insurance makes the purchase of insurance a【B9】______ investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will【B10】______ the advertising. [br] 【B4】
选项
答案
intentionally
解析
空格所在句主、系、表齐全,故此空需填副词,修饰形容词misleading。intentionally“有意地”。
转载请注明原文地址:https://tihaiku.com/zcyy/3391864.html
相关试题推荐
[originaltext]WithonlytwoweekstogobeforeChristmas,buyingpresentsi
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
[originaltext]YellowPagesadvertisingisdirectoryadvertisingbecauseit
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskipr
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskipr
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskipr
Theappealofadvertisingtobuyingmotivescanhaveboth【B1】______andposi
Theappealofadvertisingtobuyingmotivescanhaveboth【B1】______andposi
随机试题
Nothingismoreterrifyingthanamotherwhoscentsathreattoheroffsprin
Theycallthemthenewbreadearners.Theyarewomen,andtheyaresettota
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,twoan
[originaltext]W:Nowthatwearenearingtheendofourlastyearofschool,I
对慢性阻塞性肺病患者进行长期家庭氧疗的指征是()。A.PaO2<55mmHg,
女性,55岁。右耳垂下无痛性肿块逐渐缓慢长大6年。触诊肿块界线清楚,活动,约4c
根据《建设工程质量管理条例》,施工单位在施工过程中发现设计文件和图纸有差错的,应
组合电器发生故障气体外逸时,在事故发生后15min之内,只准抢救人员进入室内。事
王某是甲公司的法定代表人,以甲公司名义向乙公司发出书面要约,愿以10万元价格出售
关于散剂特点与分类的说法,错误的是A.易吸湿或易氧化变质的药物、刺激性大的药物、
最新回复
(
0
)