首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-28
30
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics.[18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:https://tihaiku.com/zcyy/3400834.html
相关试题推荐
[originaltext]I’mgladtoseesomanyofyouhere.We’vebecomereallyalar
[originaltext]I’mgladtoseesomanyofyouhere.We’vebecomereallyalar
[originaltext]I’mgladtoseesomanyofyouhere.We’vebecomereallyalar
[originaltext]Climatechangeismakingitharderthanusualforscientists
[originaltext]Climatechangeismakingitharderthanusualforscientists
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]W:Goodafternoon,Mr.Burke.Didyouhaveagoodlunch?M:Yes,
[originaltext]TheUnitedNationsjustwrappedupaneventfocusedongender
随机试题
Togiveyouageneralideaofourproducts,weenclosethecataloguesshowingva
If2,4,6,7,8,and9arethedigitsoftwo3-digitintegers,whatistheleas
[originaltext]It’saproblemthatisnotimmediatelyassociatedwithalow-
合同中没有适用或类似变更工程的价格,则变更部分的价款调整应该()。A.按审价部门
PROM存储器的功能是()。A.允许读出和写入 B.只允许读出 C.允许编程
在大接地电流系统中,故障电流中含有零序分量的故障类型是()。A.两相短路 B
有两个不透明的抽奖箱,里面都放有大小形状相同的红黑小球各2颗,小明和小白分别从两
商业银行应结合本行业务实践和风控水平,确定可接受的押品目录,且至少()更新一次,
下列有关项目可行性研究的表述中,正确的是( )。A.使项目的建设充分反映业主的
下列结构组成中,属于桥梁下部结构的有()。A.桥墩 B.桥台 C.栏杆
最新回复
(
0
)