首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-27
22
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:https://tihaiku.com/zcyy/3399952.html
相关试题推荐
[originaltext]M:Hello,I’mlookingforareferencebook.W:Doyouknowthet
[originaltext]M:Hello,I’mlookingforareferencebook.W:Doyouknowthet
[originaltext]M:IjustreceivedaletterfromJack,oneofmyoldbuddiesfrom
[originaltext]M:IjustreceivedaletterfromJack,oneofmyoldbuddiesfrom
[originaltext](22)“TheTube”begunin1863asdirectresponsetotrafficconges
[originaltext](22)“TheTube”begunin1863asdirectresponsetotrafficconges
[originaltext]VictorHugo(l802-1885)istheleaderoftheFrenchRomanticscho
[originaltext]VictorHugo(l802-1885)istheleaderoftheFrenchRomanticscho
[originaltext](16)Foreignaidisanimportantpartofinternationaleffortsto
[originaltext]M:So,Mary,whatdidyoudolastValentine’sDay?W:(12)LastVa
随机试题
内容:虎彪万金油虎彪万金油足将各种贵重药材,用科学方法炼制而成。功能主治:用于减轻头痛,肌肉酸痛,晕车晕船,蚊叮虫咬,缓解
WhenItriedtorememberhisname,____________(我的大脑一片空白).mymindwentblankcom
A、wascheapenoughB、waswell-receivedC、producedaremarkableeffectD、produced
Scientistshavedevelopedanewcancerdrug.Sofar,theyhavetesteditonlyon
[originaltext]M:Areyoulookingforwardtoyourjobinterviewtomorrow?W:I’m
设随机变量X~F(m,n),令P{X>Fa(m,n)}=a(0
安全检查标准规定()m以上的高层建筑,应当设置临时消防水源加压泵和输水管道。A.
男性,57岁,油漆工,间歇性无痛性肉眼全程血尿1个月,伴尿频,尿中大量不规则
实行市场调节价物业服务收费的,价格协调的双方主体是()。A:业主与物业服务企业
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
最新回复
(
0
)