首页
登录
职称英语
Picture this: You’re at a movie theater food stand loading up on snacks. You
Picture this: You’re at a movie theater food stand loading up on snacks. You
游客
2024-01-23
24
管理
问题
Picture this: You’re at a movie theater food stand loading up on snacks. You have a choice of a small, medium or large soda. The small is $ 3.50 and the large is $ 5.50. It’s a tough decision: The small size may not last you through the whole movie, but $ 5.50 for some sugary drink seems ridiculous. But there’s a third option, a medium soda for $ 5.25. Medium may be the perfect amount of soda for you, but the large is only a quarter more. If you’re like most people, you end up buying the large (and taking a bathroom break midshow).
If you’re wondering who would buy the medium soda, the answer is almost no one. In fact, there’s a good chance the marketing department purposely priced the medium soda as a decoy (诱饵), making you more likely to buy the large soda rather than the small.
I have written about this peculiarity in human nature before with my friend Dan Ariely, who studied this phenomenon extensively after noticing pricing for subscriptions (订阅) to The Economist. The digital subscription was $ 59, the print subscription was $ 125, and the print plus digital subscription was also $ 125. No one in their right mind would buy the print subscription when you could get digital as well for the same price, so why was it even an option? Ariely ran an experiment and found that when only the two "real" choices were offered, more people chose the less-expensive digital subscription. But the addition of the bad option made people much more likely to choose the more expensive print plus digital option.
Brain scientists call this effect "asymmetric dominance" and it means that people gravitate toward the choice nearest a clearly inferior option. Marketing professors call it the decoy effect, which is certainly easier to remember. Lucky for consumers, almost no one in the business community understands it.
The decoy effect works because of the way our brains assign value when making choices. Value is almost never absolute; rather, we decide an object’s value relative to our other choices. If more options are introduced, the value equation changes. [br] For what purpose is "the bad option" (Line 7, Para. 3) added?
选项
A、To cater to the peculiar needs of some customers.
B、To help customers to make more rational choices.
C、To trap customers into buying the more pricey item.
D、To provide customers with a greater variety of goods.
答案
C
解析
推理判断题。定位句指出,不良选项(印刷版订阅费125美元)的增加使人们更有可能选择更昂贵的印刷版加数字版这一选项。由此可知,添加“不良选项”是为了诱使顾客购买价格较高的商品,故答案为C)“诱使顾客购买价格较高的商品”。
转载请注明原文地址:https://tihaiku.com/zcyy/3388554.html
相关试题推荐
Picturethis:You’reatamovietheaterfoodstandloadinguponsnacks.You
Picturethis:You’reatamovietheaterfoodstandloadinguponsnacks.You
Picturethis:You’reatamovietheaterfoodstandloadinguponsnacks.You
Forthispart,youareallowed30minutestowriteanessaybasedonthepicture
Forthispart,youareallowed30minutestowriteanessaybasedonthepicture
Forthispart,youareallowed30minutestowriteanessaybasedonthepicture
Writeashortessaybasedonthepicturebelow.Youshouldstartyouressaywith
Forthispart,youareallowed30minutestowriteanessaybasedonthepicture
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingcons
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingcons
随机试题
It’snogood______her.Sheissuchamiserthatshewon’tspareapennyout.A、
DatingDatingisthe【T1】______firststeptowardmarriage.Butdatingan
Eachandeveryoneofusisresponsibleforthegreenhousegaseswesendin
Couldthereasonfortheworld’seconomicmisfortunesallcomedowntofinge
A.踝对策 B.髋对策 C.跨步反应 D.肩对策 E.膝对策为减少身体摆
男性,60岁,突发胸骨后压榨性疼痛2小时,并向左肩放射,伴多汗、恶心、气短首先应
自居是指个体把不属于自己的某些特点,性格品质,理论观点当做是自己的,或者效仿自己
某市地铁N号线工程,业主与某铁道设计院签订了勘察设计委托合同,合同任务包括勘察,
(2021年真题)根据《商业银行代理保险业务管理办法》,商业银行的每个网点在同一
以下指令中,成交速度最快的通常是( )指令。A.停止限价 B.止损
最新回复
(
0
)